The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.
For those who accept that we are spiritual beings currently experiencing a physical existence, with consistent practice of meditation and brainwave entrainment, you get all of the above, plus; a deeper feeling of connection and oneness with all things; a heightened sense of relationship with the Divine, whether you believe in an anthropomorphic God or just an All-Inclusive Presence; more peace and confidence in the Divine and less reliance on dogmatic policies and practices (this is not to say that dogma and ritual do not have their proper time and place!); more freedom from the fear of death; greater hope for that which comes after this life; a greater appreciation for and sense of relationship to others, even when others act in ways that are not in our personal best interests, and much, much more.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]