You don't have to buy one, though. It's not too hard to make your own binaural beat, and free software is widely available to do just that. The one that I used to make that little sample is an open-source program called Gnaural, available on the Sourceforge website. It's pretty easy to use, though it takes some practice before you can generate some of the really cool, more professional sounding beats. A binaural beat consists of two simple tones, and most people add that background pink noise. Nothing special.
They are not beyond what is “normal” but for most of us they are outside of what is “typical”. Whether we consciously seek them or not, somewhere in the back of our minds we hold beliefs that because meditation and brainwave entrainment are beyond our usual set of experiences, then the evidence that they are having some sort of effect on us must also be outside of our normal range of experiences.
15. Melville GW, Chang D, Colagiuri B, Marshall PW, Cheema BC. Fifteen minutes of chair-based yoga postures or guided meditation performed in the office can elicit a relaxation response. Evid Based Complement Alternat Med [Internet]. 2012 [cited 2012 June 27]; Available from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3265094/?tool=pubmed. doi:10.1155/2012/501986.

Exercise can be an effective component of a stress management program for many individuals and should be recommended to help those who are dealing with acute, acute episodic, or chronic stress. An advantage of incorporating exercise into a stress management program compared with other stress management techniques is the well-documented physical and psychological health benefits of exercise. However, it is important to remember that exercise is only one component of a stress management program, and there might be situations that require assistance beyond the expertise of a fitness professional, especially in working with individuals who are experiencing acute episodic or chronic stress. Although exercise might be effective in helping an individual feel calmer who is dealing with these types of stress, it will not solve the problem of major chronic or regular stressors. It may be necessary to refer these individuals to resources who can help them to address their stressors, such as a psychologist or other health care providers.

Binaural beats change the frequency of your brainwaves, giving you control over which category you experience at any given moment. And because you’re in the driver’s seat — and producing specific frequencies to induce a specific state of mind — you can use binaural beats to boost performance, increase focus, get better sleep… the possibilities are endless. “There’s an infinite number of variations on how you could use this kind of technology,” says Bill Harris, Director of Centerpointe Research Institute and creator of auditory brainwave training program Holosync.

I enjoy this one called: Cognition Enhancer For Clearer and Faster Thinking – Isochronic Tones (Electronic) … I seem to enjoy it. Any harm in just listening to this one every day for 30 minutes as a routine daily thing, just like brushing your teeth and making your bed. I would just use it at times when I’m working at my desk, maybe even reading the online news etc…Thoughts?

Infra-Low brainwaves (also known as Slow Cortical Potentials), are thought to be the basic cortical rythms that underlie our higher brain functions. Very little is known about infra-low brainwaves. Their slow nature make them difficult to detect and accurately measure, so few studies have been done. They appear to take a major role in brain timing and network function. 
This blog was created from an interview with Joseph Kao, creator of iAwake’s Journey to the Center of the Self, and iAwake’s CEO John Dupuy, by Heidi Mitchell, who has been working with John for 11 years as assistant and editor. John introduced her to Integral theory and practice and brainwave entrainment enhanced meditation in 2007. Heidi is also a freelance editor of nonfiction books, blogs, and web sites. She can be reached at www.heidimitchelleditor.com.
I haven’t seen any research relating to using brainwave entrainment/isochronic tones and bodybuilding, so I’m afraid I don’t know how effective it would be to help with that. I have a few different tracks for increasing energy but I recommend this 1-hour track, which would fit better than my shorter tracks for a training session: https://www.mindamend.com/shop/energy-and-motivation/high-energy-builder/. The effects from these tracks are mainly felt while you listen to them, so I recommend listening to the energy tracks while you are training/lifting weights etc. I don’t currently have any tracks to help trigger the testosterone hormone.

... Several studies have looked at the possible effects of binaural beats within the alpha range on cognitive abilities. A significant improvement in cognitive processing, as measured by the Stroop Effect exercise, was found by a BB stimulation of 10.2 Hz frequency (Cruceanu & Rotarescu, 2013).Carter and Russell (1993)exposed 8 to 12 year old boys with learning disabilities to 8-week long 10 and 18 Hz BB stimulation sessions, and they found an improvement in Raven's progressive matrices and in a subtest of auditory sequential memory (Carter & Russell, 1993).McMurray (2006)assessed the effect of 7 and 11 Hz BB on alpha brainwave activity, working memory, and attention in healthy elderly people, who are known for experiencing gradual decrease in physiological alpha activity. The 2 minutes exposure to BB resulted in an altered electrical activity in the brain. ...
That’s why it’s so important to find the proper stress relievers to maintain a strong quality of life. The eight stress relievers above — exercise and yoga, meditation/healing prayer, acupuncture, a nutrient-dense diet, cognitive behavioral therapy, spending more time in nature and being social, keeping a journal and using adaptogen herbs and essential oils — can help you maintain a good mood, remain calm and better handle your day-to-day stress.
Take a hint from Taylor Swift and literally shake your body to release tension—but you probably want to do this one in private, or your coworkers might wonder what you’re up to! “In Africa and other cultures, shaking therapy is used for emotional healing—literally shaking off your perceived emotional threat of fear, self-doubt, or worry,” Miller says. “Next time you find yourself emotional because of a specific situation that side swipes you in life, imagine the irritation beading up on your body and start shaking it off from your feet all the way up to the top of your head.” Picture an animal shaking off after getting out of the water, and use the shaking as a release of the emotional attachments causing you stress. Plus, “most of the time when I use this technique, I end up flipping my frustration into laughter, which is always a great endorphin mood booster!” Miller says. Here are more proven ways to boost your mood.

... Several studies have looked at the possible effects of binaural beats within the alpha range on cognitive abilities. A significant improvement in cognitive processing, as measured by the Stroop Effect exercise, was found by a BB stimulation of 10.2 Hz frequency (Cruceanu & Rotarescu, 2013).Carter and Russell (1993)exposed 8 to 12 year old boys with learning disabilities to 8-week long 10 and 18 Hz BB stimulation sessions, and they found an improvement in Raven's progressive matrices and in a subtest of auditory sequential memory (Carter & Russell, 1993).McMurray (2006)assessed the effect of 7 and 11 Hz BB on alpha brainwave activity, working memory, and attention in healthy elderly people, who are known for experiencing gradual decrease in physiological alpha activity. The 2 minutes exposure to BB resulted in an altered electrical activity in the brain. ...


Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
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