The Neuro Programmer website, as is typical, is full of testimonials and vague references to research. I tried to track down the research they referenced, but could not find anything published or peer-reviewed by the authors named or on the subjects indicated. For example, they cite one study by Thomas Budzynski, but the only thing published by him that is listed on Pub Med is a small study on biofeedback published in 1969. The 1999 study they reference is not listed. Also – Budzynski has connections to another company – Theta Technologies – which sells similar technology.  (The exact nature of his connection is not clear, he was at least a consultant. He is also listed as the director of research for another company, Synchromed, LLC.)  This looks like just another in-house worthless study to support the marketing of a product.

Most wisdom traditions have employed methods that allow the subjects' brain waves to slow down such as meditation, [Hindu] kirtan, [Gregorian, Menzuma or Sufi] chanting, Hebrew davening, Native American drum circles and rain chants, Tibetan prayer bowls, and whirling dervishes and African trance dancing. The rhythm of these wisdom tradition technologies actually slows people's brain waves from their normal busy brain frequency we call Beta (13-30 cycles per second or Hz), to Alpha (8-13Hz) -- meditation, Theta (4-8Hz) -- deep relaxation and dreaming, and Delta (.5-4Hz) -- slow wave or dreamless sleep.
Progressive muscle relaxation is a two-step process in which you systematically tense and relax different muscle groups in the body. With regular practice, it gives you an intimate familiarity with what tension €”as well as complete relaxation €”feels like in different parts of the body. This can help you react to the first signs of the muscular tension that accompanies stress. And as your body relaxes, so will your mind.
Different people have different requirements when it comes to frequency changes in the music and it's quite impossible for us to anticipate them all. We would need to produce so many different variants of all our music productions that it would be impractical to manage and confusing for our customers. For example, if we were to start raising the frequency from theta up to alpha between the 50-60 minute mark of a piece of music, this would be useless to someone who used the music for a guided meditation that was only 45 minutes long. In the early stages of the development of our brainwave entrainment music we had so many different requests from different people that we could only opt for the simplest solution, which is to use a consistent frequency throughout. It might not be the absolute "perfect ideal", but this is still a very effective technique and the feedback we've received on our brainwave entrainment music has always been exceptionally positive.
Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]