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Because the brain filters and interprets reality in a split-brained way, we tend to see things as separate and opposed, rather than as connected and part of the oneness spoken of by the great spiritual teachers (and, in the last few decades, by quantum mechanical physicists). Thus, at a deep level, the dual structure of our brain, in conjunction with brain lateralization, predisposes us to see and experience ourselves as separate from, and often in opposition to, the rest of the world—instead of experiencing the elegant interconnectedness between us and everything else. Our childhood associations and programming build on this inborn tendency by training us to seek this and avoid that, to move toward pleasure and away from pain, to do good and not bad, and so on. The greater the lateralization in the brain, the greater the feelings of separation—and the greater the feelings of separation, the greater the fear, stress, anxiety, and isolation.
After fixation upon our phenomenon takes place, what started out as a random perception is now cemented into our experience of, and is conditionally associated with entrainment. We condition ourselves to relive the same experience associated with entrainment each time we use it. It isn’t random any longer. It is explicit conditioning, and it repeats as predictably as the sunrise using entrainment as its new trigger.
Therefore we are very receptive to new technology products that promise to improve our lives, or solve previously difficult problems, because of some new scientific or technological advance. This has created, in a sense, a marketplace of consumers that expect to be dazzled with technobabble they don’t understand, backed by assurances of legitimacy by the citing of research and association with professionals or professional institutions, and offering significant benefits. We are all, in a sense, waiting for that next product to improve our lives, and many of us like to feel we are on the cutting edge – getting an advantage over others by being savvy early adopters.
Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  

Also, don’t you think that the inherent hemispheric synchronization using binaural beats might be a positive benefit within itself? While it’s true that the huge majority of us use both sides of our brains most of the time, it’s also true that many of us are a bit polarized to one side or the other in general, or when doing a particular kind of activity or focus. I’ve found stimulating a more equally and consistently whole brain activity has it’s own benefits other than the entrainment aspect.

Binaural Beats or “binaural tones” are created by playing slightly different frequencies separately into each ear. The difference between the two frequencies stimulates a response in the brain which correlates with this frequency difference. For example, if we present a 100 Hz tone to the left ear and a 105 Hz tone to the right ear, a frequency of 5 Hz is stimulated. This is what is known as the “frequency following response”.
♥ When I learned about Binaural beats and found out how you can influence your state of mind, I utilized them for most of my college studies. I play 16Hz Beta waves behind my favorite study music. I've been using them for 3 years now and they help me stay focused longer. Just make sure you have quality headphones that can reproduce the frequencies accurately. 2Hz does make a difference with an EQ.
Recent research at the University of Lisbon finally uncovered the reason for the 350 year-old mystery, finding that the resonance of sound is the mechanism for entrainment of swinging pendulums and ticking clocks, and it seems likely that the energy transferred by sound is also responsible for other observations of entrainment, including brainwave entrainment.
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This simple app doesn’t have tons of bells and whistles, but by being just a one-screen app it doesn’t drain your battery or interfere with other apps you might be running. The interface is straightforward and lets you input exactly what binaural beats frequency you want to achieve. This is a great app if you know exactly what you want and you don’t want anything to get in the way of that.

Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.

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