It should be stated that if we are listening to LifeFlow and we are intentionally seeking to enter into meditation, the chances are good that we will do exactly that rather than just being in a daydream or some other pleasant state. It’s no guarantee, but the combination of meditation and brainwave entrainment raises the odds that we will accomplish our meditative goal.
In physics, entrainment is the process of two oscillating systems coming to assume the same periodic rhythm, such as is observed when two clocks slowly synchronize their ticking and tick together in harmony after some time. Pendulums also achieve this same synchronicity when swinging in close proximity to one another, a phenomenon first observed and written about in 1665 by Christiaan Huygens, a Dutch scientist.
Self-hypnosis incorporates some of the features of guided imagery and visualizations, with the added benefit of enabling you to communicate directly you’re your subconscious mind to enhance your abilities, more easily give up ​bad habits, feel less pain, more effectively develop ​healthier habits, and even find answers to questions that may not be clear to your waking mind! It takes some practice and training but is well worth it. Learn more about ​using hypnosis to manage stress in your life.

Practice positive self-talk. It's easy to lose objectivity when you're stressed. One negative thought can lead to another, and soon you've created a mental avalanche. Be positive. Instead of thinking, "I am horrible with money, and I will never be able to control my finances," try this: "I made a mistake with my money, but I'm resilient. I'll get through it."

There are countless techniques for managing stress. Yoga, mindfulness meditation, and exercise are just a few examples of stress-relieving activities that work wonders. But in the heat of the moment, €”during a high-pressured job interview, for example, or a disagreement with your spouse, you can’€™t just excuse yourself to meditate or take a long walk. In these situations, you need something more immediate and accessible.
The thing about conditioning is, it doesn’t matter whether the conditioned response is pleasant or unpleasant, desirable or undesirable. The process of conditioning works just as well both ways. You went looking for any indication you were getting an effect by using entrainment and you happened to have an unpleasant experience that you focused on. To the mind it is irrelevant whether it was pleasant or unpleasant. One way works just as well as the other. But the fact remains; it was your general expectations that resulted in a specific situation of conditioning.

OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
For a few minutes a day, practice being mindful—focusing only on what's going on in the present —whether it's during your workout or taking a break from your work. Try taking a short walk and instead of thinking about what's worrying you, pay attention to your senses—what you see, feel, hear, smell. This can make a huge difference in your emotional and physical well-being when done daily.
Robert Monroe, a radio producer and executive published a popular book called Journeys Out of the Body about his out-of-body experiences when using brainwave entrainment. He later founded an original brainwave entrainment audio company, Hemi Sync. In 1981, the book Mega Brain by Michael Hutchison brought brainwave entrainment information, techniques, and terminology into the popular press.
Alpha is the resting state for the brain; it is “The Power Of Now”, being here in the present. The Alpha state is the relaxed state of consciousness essential to stress reduction. It is intensely pleasurable: you are awake but relaxed and not processing much information, with a sort of floating feeling. According to Alpha researcher Dr. Joe Kamiya, the Alpha state is “something like letting go of anxieties”.
LEARNING OBJECTIVE • Exercise can be an effective component of a stress management program, and all types of exercise can be beneficial for stress management. Exercise programs consistent with the current recommendations to improve health can be prescribed to manage stress. Fitness professionals should recognize that it might be necessary to refer a client to a psychologist or other health care provider to help develop strategies for managing stressors that produce chronic and acute episodic stress.
While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.
Binaural-beat perception originates in the inferior colliculus of the midbrain and the superior olivary complex of the brainstem, where auditory signals from each ear are integrated and precipitate electrical impulses along neural pathways through the reticular formation up the midbrain to the thalamus, auditory cortex, and other cortical regions.[6]

These brainwaves take a lot of energy to produce and you’ll feel really productive and focused when you’re in this state. Your brain in Beta is actively engaged, aware, and reactive. This is a great state for short-term problem solving or being engaged in exciting activities. It’s not a great state for long-term decision making or really thinking through your actions.

Also, don’t you think that the inherent hemispheric synchronization using binaural beats might be a positive benefit within itself? While it’s true that the huge majority of us use both sides of our brains most of the time, it’s also true that many of us are a bit polarized to one side or the other in general, or when doing a particular kind of activity or focus. I’ve found stimulating a more equally and consistently whole brain activity has it’s own benefits other than the entrainment aspect.

The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.

Anyone who has sought out different methods for enhancing cognitive ability will probably have come across a technique known as Brainwave Entrainment. However, it is a fairly niche area of brain training, meaning that this form of stimulation is often overlooked in favour of more mainstream methods. The following outlines what Brainwave Entrainment actually is, how it is used, and some of the benefits attributed to it.
The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]