Since opening their online store in 2011, Binaural Beats Meditation has served “hundreds of thousands” of customers, according to James Matthews, the site’s customer happiness manager. “We continue to see an increase in interest… from individuals, but increasingly so from therapists using the music to help clients, health and wellness organizations, and businesses around the world.”
Hi EJ, at the moment, there hasn’t been any research to give an indication of how long you should or shouldn’t listen for. Over time, I’ve seen people use my tracks for longer and longer. I started off providing 30-minute study tracks, but through demand, I extended them to 3-hours. I know from the many thousands of comments I’ve had on YouTube that a large number of people play those 3-hour tracks on repeat, or listen to different ones, one after the other throughout the day. I’ve also seen apps where you can play tracks like mine on continuous repeat. So it’s common for people to listen to them all day while they are studying.

Alpha (12hz – 8hz) – Awake, but deeply relaxed. Simply closing your eyes will produce alpha brainwaves. This category is associated with daydreaming, visualization, imagination, light meditation. Brainwave expert Anna Wise called the alpha range the bridge between beta and theta. (More information can be found in Wise’ book The High-Performance Mind)
Any other things help you relieve stress? “Yoga is something I always return to. I find there is something about just reconnecting to my breath and surveying my body that allows me to be very honest about how well I am managing to maintain a sense of peace regardless of the chaos around me. On a daily basis, I find cooking to be a wonderful, sensory-rich, hands-on way to unwind from a busy day.”

Theta waves have another interesting characteristic. The Earth has a measurable resonance of 7.83 hertz known as the Schumann resonance. Because the Schumann resonance is a constant background frequency surrounding all life, it may play a special role in biological activity. The Schumann resonance frequency falls within the range of theta brainwaves and may have something to do with why these brainwave frequencies are so powerful. 
“In order to get into a flow state, you have to calm a part of the brain, the posterior cingulate cortex, which is the source of what brain scientists call the default state, which is the non-focused state,” says Harris. “At any rate, it turns out that Holosync [binaural beats], when you listen to it, [calms that part of the brain] and so does traditional meditation. It’s just Holosync does it faster and more easily and more effortlessly. It turns down the posterior cingulate cortex and it enhances the other part of the brain that, when it’s enhanced, you can easily go into a flow state.”
Why not? Because the flushing has nothing to do with the brainwaves or entrainment, and everything to do with the expectations we bring to the use of entrainment. We didn’t watch that sunset with any expectations of face flushing. We didn’t have any of those expectations while listening to that music. In short, there is a cause generating the effect, but the cause is our expectations, (excellent Article here) not the entrainment.

Some people deny there is any such thing as “spiritual”. Atheists, secular humanists, etc., do not as a rule accept the concept of the existence of things “spiritual.” For them the benefits of meditation are largely physical and/or emotional in nature. It is not my intention to dispute or attempt to change their views here. What I can say is that they are free to skip over any mention of things spiritual and focus on the physical/emotional aspects. Meditation is a broad enough discipline to encompass all these areas of our existence.

One RCT (n=108) showed significant reduction in anxiety from a single session of alpha/delta therapy for day surgery patients. A crossover RCT of a single session of theta stimulation in four healthy adults reported significant improvement from the intervention in one of five measures. Five pre/post studies reported significant benefit from the intervention for 16 of 27 outcomes.
When you hit a tuning fork, tuned to a particular sound frequency such as the note B, and hold it close to the strings of a guitar, you will notice that the B string on the guitar will vibrate because it has entrained on to the same frequency of the tuning fork. Interesting enough, the other strings will not vibrate. Only the one with the same tuning as the tuning fork.

After you fully understand the above principles, the next source of poor results to consider arises from faulty expectations and misunderstandings about what meditation and brainwave entrainment are, and what the experience of either one of them is like. Meditation and Brainwave entrainment aren’t synonyms but the misunderstandings about them do have some overlapping areas. Some misunderstandings are common to both while some are unique to one or the other.
Many of our common symptom-soothing formulas are designed to take effect within 5-10 minutes if used properly. To get these fast-acting results, we recommend 3-4 droppers full, or 6-8 pumps, per use to start. If you are not yet feeling the full effect within the first 5 minutes, repeat the original serving. You can do this up to 4 servings back to back. Note that some of our formulas are tonics and are meant to work over longer periods of time.

Other entrainment methods sometimes used include autopan modulation that moves sound in an 180º arc to create a desired tone. Harmonic box entrainment, invented by James Mann, uses a layering of binaural and monaural tones that alternate between ears, requiring headphones. Sound modulation and filtering, amplitude modulation, and pitch panning use diverse sounds to create rhythmic pulses matched to the desired brainwave frequency. 

The studies included in the recent reviews of Tai Chi and yoga indicate that sessions between 60 and 90 minutes performed 2 to 3 days per week were effective in reducing stress and improving feelings of well-being (7,14,17). A study conducted in a worksite environment showed that 15 minutes of chair-based yoga postures was effective in reducing acute stress when assessed by self-report and with physiological measures (e.g., respiration rate and heart rate variability parameters). This finding indicates that shorter duration sessions can be effective in reducing acute stress with this type of exercise (15).
So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.
^ Bittman, B. B., Snyder, C., Bruhn, K. T., Liebfreid, F., Stevens, C. K., Westengard, J., and Umbach, P. O., Recreational music-making: An integrative group intervention for reducing burnout and improving mood states in first year associate degree nursing students: Insights and economic impact" International Journal of Nursing Education Scholarship, Vol. 1, Article 12, 2004.