Theta brain waves occur most often in sleep but are also dominant in deep meditation. Theta is known to be a dreamlike state with vivid imagery, intuition and information beyond your normal conscious awareness. This state of mind is excellent for psychic experiences to occur, as well as astral projection and extended remote viewing. To reach this state without falling asleep while meditating takes practice.

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The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.
So, in summary, binaural beats certainly do not work the way the sellers claim, but there's no reason to think they're any less effective than any other music track you might listen to that effects you in a way you like. If they make you sleepy (like they all do for me), use them to go to sleep. If they relax you or get you amped, use them for that. But don't expect them to be any more effective than regular music. If someone you know claims that they are, put them to the test, and bust the myth.

... These factors may be the specific frequency of BB; the targeted population-because it is known that older people have different quality of brainwave activity than, e.g., youngsters (Bazanova & Aftanas, 2008;Clark et al., 2004), and the tests used to detect the possible changes in working memory capacity. Based on the research showing a positive impact of alpha-range BB on cognitive functioning, specifically attention, auditory sequential memory, working memory, working memory storage, reasoning ability, cognitive processing and hemispheric synchronization, (Carter & Russell, 1993;Cruceanu & Rotarescu, 2013;Foster, 1990;Kennerly, 1994;McMurray, 2006) as well as on the wealth of research documenting the important role of alpha brain wave activity on vigilance, in-hibitory processes, attention, filtering out irrelevant information working memory, the visuo-spatial component of working memory, perceptual abilities and information processing speed (Braboszcz & Delorme, 2011;Clark et al., 2004;Engle et al., 1999a;Freunberger et al., 2011;Klimesch et al., 2007;Lachat et al., 2012;Oprisan, 2004;Palva & Palva, 2007;Rihs et al., 2007;Sauseng et al., 2009;Tuladhar et al., 2007;VanRullen & Koch, 2003), we believe that BB of a frequency that corresponds to the alpha range of brain activity has a temporary effect on working memory capacity. In our study, subjects were exposed to 9.55 Hz BB stimulation while we measured their working memory capacity through the Automated Operation Span Task (AOSPAN). ...
From a brainwave entrainment effectiveness perspective, it’s my understanding that the response from isochronic tones stimulation starts to diminish over 30Hz and that 40Hz is about the limit for using them. So from what I’ve read on the topic a 100Hz beat wouldn’t work, probably because it’s too fast for the brain to process and synchronise with it.
Joe:             The Journey  soundscape took a lot of work. I wanted to bring in the very best of what I knew about brainwave entrainment and to make the best brainwave entrainment product—with the best entrainment technology—that I possibly could. So, there are all sorts of things going on in Journey  to provide a sound bed to support the experience of expansiveness and also communicate elements of the heart-based work I talked about earlier. (See part I of this interview, A Guide to Transpersonal Meditation.)
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
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