No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:
Are you someone who has turned to meditation or yoga as a way of relieving stress and improving your overall well-being? Yoga and meditation are time-proven methods, used for centuries, which restore mental, physical, and spiritual balance in people’s lives, and brainwave entrainment can be used in conjunction with these practices for even deeper levels of benefit. 
Think about it for a moment...your mind is at work all day, every day. Every decision you make, every challenge that you face, every moment you go through in life, your mind is your constant companion, and it can be your best friend or your worst enemy. Your mind is something you need to take good care of, because your quality of life is directly related to your "quality of mind".
I have been making relaxation recordings for mental self help and health improvement since 1979. As a pathfinder in EEG ( brainwave monitoring and entrainment ) I understand totally the effects of sound and music on the human mind and body. The recordings offered from your website are without doubt some of the most effective I have ever used and recommend them to my clients whole heartedly
When we are mentally active various groups of neurons will be firing and the EEG will look like a jumble of different waves at different frequencies. When we are in a relaxed state, however, our brains settle into a steady rhythm – when fully awake this is the alpha rhythm, which as a frequency of 8-12 hz and other recognizable features. When drowsy our brainwaves slow to the theta range, 6-7hz, and when in deep sleep into the delta range, 4-5hz.
Brain wave entrainment is a real phenomenon and is useful as one method of investigating how the brain works. But there is no evidence, nor any theoretical basis, for any long lasting effect on brain function or that there is any benefit of any kind. Despite this, there is a huge industry of devices that claim to train your brain waves and have a beneficial effect. I wouldn’t waste a dime on any such device.
A warning: Be sure to listen to these two tracks no more than twice each per day. Any more and your beta-thought centers can have TOO much energy in them, causing you to feel like you are on a stimulant. Some people may only be able to listen to each track once per day without feeling over-stimulated. That's fine, just go with what works for you. Sometimes less is more when it comes to brainwave entrainment. Don't push too hard trying to force-grow your brain cells. :-)

Gamma brainwaves occur during creative thinking and processing of memory and language and in many learning activities. These brainwaves are not present at all when a person is under anesthesia, but return as soon as the person becomes conscious again. Multiple scientific studies have shown gamma brainwave entrainment to be helpful for reducing distractibility, improving short-term memory, improving motor coordination, and relieving migraine headaches.

Theta brainwaves are next highest in frequency above delta and are especially important for many people using brainwave entrainment and meditation because theta waves are at a threshold, forming a link between wakefulness and the subconscious mind. Theta waves bridge between our awake self and the creative and insightful understandings from below our conscious awareness, and while they are not common in awake adults, they are normative for children under 13 years old. 

4. Be hesitant committing to any BWE system making wild claims. Profit fueled marketers with little to no experience in the BWE field have created a slew of low-quality entrainment systems on the market. These products typically make outrageous promises such as permanently enhancing the brain within minutes of use. Although BWE is a powerful method to improve the mind, it’s not a magic bullet.
But we don't need any studies to tell us that different people can listen to different kinds of music and be affected. A lot of people who work out have a workout playlist on their iPod that keeps them energized. Some people listen to certain music to help them fall asleep. The Muzak company has built an industry on relaxing music that will keep people in the mood to shop. Music does affect our mood, and so we already have every reason to expect binaural beat recordings to produce the same effect. Different people may find certain binaural beats to be relaxing or energizing. But, we've never found any reliable indication that a binaural beat's connection to our brain is any deeper or more meaningful than any other music track. We do know for a reasonable certainty that specific claims made by most sellers of binaural beats are not credible, and that there is no reason to think that the effect they're claimed to produce will work for you.

Binaural beats can easily be heard at the low frequencies (< 30 Hz) that are characteristic of the EEG spectrum (Oster, 1973). This perceptual phenomenon of binaural beating and the objective measurement of the frequency-following response (Hink, Kodera, Yamada, Kaga, & Suzuki, 1980) suggest conditions which facilitate entrainment of brain waves and altered states of consciousness. There have been numerous anecdotal reports and a growing number of research efforts reporting changes in consciousness associated with binaural-beats. "The subjective effect of listening to binaural beats may be relaxing or stimulating, depending on the frequency of the binaural-beat stimulation" (Owens & Atwater, 1995). Binaural beats in the delta (1 to 4 Hz) and theta (4 to 8 Hz) ranges have been associated with reports of relaxed, meditative, and creative states (Hiew, 1995), and used as an aid to falling asleep. Binaural beats in the alpha frequencies (8 to 12 Hz) have increased alpha brain waves (Foster, 1990) and binaural beats in the beta frequencies (typically 16 to 24 Hz) have been associated with reports of increased concentration or alertness (Monroe, 1985) and improved memory (Kennerly, 1994).
Hey, even before we spoke about creating Journey, I was thinking about how people across the world do their spiritual practices and the commonalities between them all. I was thinking, there is the path of stillness—which links right back to what we were talking about getting to a state of deep, profound relaxation and bringing clarity into stillness. Then there’s the path of rhythm, of rocking, of dancing. But there’s always a rhythm to it—even in the movements of Tai Chi, there’s a smoothness, a smooth rhythm. What it never is, is arrhythmic—those are the movements of a more anxious, frightened animal kind of thing. 

All techniques, whether mantra, focus on the breath, contemplation of a koan, or any other, are simply the vehicles we use to take us into (hopefully) a meditative state. Put another way, the purpose of repeating a mantra is not to get proficient at repeating a mantra. The purpose is to take us to a meditative state where the mantra slips away and is no longer necessary.
The body responds in essentially the same way to made-up imagery as it does to real experiences. Positive, relaxing images can be an effective tool for relieving stress. Try it for yourself with this Guided Imagery podcast from our Founder and Director Dr. James Gordon, or check out Dr. Gordon’s book Unstuck: Your Guide to the Seven-Stage Journey Out of Depression for dozens more techniques, including scripts for guided imagery exercises.
Pure tones played together interfere with each other when they are close in pitch but not identical. When each tone is sent to a different ear, there will not be any physical interaction between the waves, yet your brain still creates an interference inside your head: the so-called binaural beat. In order to create a binaural beat, each ear must receive its dedicated signal. Therefore, binaural beats only work through headphones.
There are five main categories of brainwave frequencies: Gamma (40Hz+), Beta (13 – 40Hz), Alpha (7 – 13Hz), Theta (4 – 7Hz), and Delta (<4Hz). Each category is associated with a different state of mind; so, for example, when you’re in a peak state of performance, your brain produces Alpha Waves, and when you’re in a deep sleep, your brain produces Delta Waves.

Brainwave Entrainment is the process of synchronizing the brain to specific frequencies and patterns embedded in audio tracks. These frequencies correlate to specific emotions, feelings, and even energy levels. Using nothing more than sound, Brainwave Entrainment can enhance creativity, change moods, and even alter behavior like sleep and energy levels.
OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.

Thanks for your compliment on my article. 🙂 There are some frequency lists which reference and quote some links to metabolism, but I don’t know how effective or reliable that information is. One of the good things but also a drawback of this technology is how accessible it is to use and create tracks. That makes it unattractive for big companies to invest in large-scale research because it’s hard to patent and protect any product they produce based on the research. As soon as they released the frequency data, people like me would produce free videos and cheap MP3s to utilise the research, so they wouldn’t be able to get a good return on their research investment. So to try and gain some insight into what is working for people, at the moment, we are relying upon assessing anecdotal feedback in many areas. Before buying any products/tracks for increasing metabolism, I would look for and try out free videos on YouTube first, to try and gauge how those particular tracks and frequencies work for you.
Social interaction is your body’s most evolved and surefire strategy for regulating the nervous system. Talking face-to-face with a relaxed and caring listener can help you quickly calm down and release tension. Although you can’€™t always have a pal to lean on in the middle of a stressful situation, maintaining a network of close relationships is vital for your mental health. Between sensory-based stress relief and good listeners, you’ll have your bases covered.
Sensorimotor rhythm (SMR) is one final type of brainwave that has been studied. SMR, also known as low beta, is a type of brainwave, which occurs in the sensorimotor cortex, in the 12 to 15 hertz range when that area of the sensorimotor cortex is idle and immobile. The purpose of SMR brainwaves is not well understood, but some neurofeedback practitioners report training to increase SMR brainwaves can be beneficial for people with autism, epilepsy, ADD, insomnia, drug addiction, and as an aide to better manage stress.
The objectives and inclusion criteria of the review were clear. Relevant sources were searched for studies, although the restriction to published studies in English meant that the review was prone to publication and language biases. The authors did not state whether steps were taken to minimise the risk of bias and error in the processes of study selection and data extraction (for example, by having more than one reviewer independently make decisions). The authors mentioned which studies were blinded, but it did not appear that study validity was systematically assessed, which made it difficult to judge the reliability of the review findings. The decision to combine studies by narrative synthesis appeared appropriate given the strong clinical heterogeneity between the studies, but the authors failed to quantify the size or statistical significance of the findings reported. The evidence presented appeared to justify the authors’ conclusions that further research was justified, but in view of the dearth of good-quality evidence and problems with methodology and reporting in the review, the conclusions regarding efficacy did not appear reliable.