“Like the pulses of vibration that produce sound on a guitar string, your brain also creates pulses of vibrations. These vibrations are electrical impulses,” continues Naik. “Their activity can be measured by using an EEG (electroencephalogram), which measures the frequency of these pulses [which is measured in Hertz]. Your brain actually has a predominant frequency at which it operates in any given moment; this can be associated with your state of mind.”
We are all unique and herbs can work differently for different people. The usage instructions on the label are written to be applicable to a general population. However, that doesn't mean they are optimum for you and the discomforts you are experiencing (small vs. large body types for example). "As needed" means you should take the amount listed at a needed frequency until you feel the desired effect (paying attention to any maximum or frequency limitations listed).
Cory Allen [b. 1982] is a composer and mastering engineer living in Austin, Texas. His work focuses on the cultivation of human perception with the intent of altering the listener's state of consciousness. Allen's music is deep, patient, meditative, highly-conceptual and often composed by implementing self-organizing structures, rule-based performances, set pitch classes and a wide variety of instruments.

A popular opinion in the brainwave entrainment community is that listening to isochronic tones without music produces a much stronger effect.  However, in the study by Doherty, Cormac. “A comparison of alpha brainwave entrainment, with and without musical accompaniment” (2014),  it was concluded that brainwave entrainment was equally effective for isochronic tones, both with and without music.
A crossover RCT of a single session of theta stimulation in four healthy adults reported no significant improvement in verbal fluency or attention associated with the intervention and a reduction in immediate recall. Controlled comparisons reported significant benefit from the intervention in all three outcomes measured. Six pre/post studies reported significant benefit from the intervention for 19 of 28 cognitive outcomes.

Over-arousal in certain brain areas is linked with anxiety disorders, sleep problems, nightmares, hyper-vigilance, impulsive behaviour, anger/aggression, agitated depression, chronic nerve pain and spasticity. Under-arousal in certain brain areas leads to some types of depression, attention deficit, chronic pain and insomnia. A combination of under-arousal and over-arousal is seen in cases of anxiety, depression and ADHD. more...
The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.

Research: the authors stated that qualitative electroencephalogram signatures needed to be developed for different disorders and tested using standard validated methods of psychological assessment. Larger RCTs were needed with clear inclusion criteria for participants. The RCTs should measure qualitative EEG, hormone levels and the time of day of the intervention. Interventions protocols should be clearly defined and the relationship between session frequency/ duration and outcomes should be explored. More studies of auditory stimulation were needed, as well as studies comparing different types of stimulation, monaural, binaural and isochronic beats and use of white noise versus music.

Brainwave entrainment is a field of study and endeavor founded in the same physiological and psychological processes that make music, drumming, and chanting so powerful as methods for transforming the mind and spirit and aiding in healing of the body. These processes involve how the electrical energy in our brains synchronizes with sounds and visual stimuli, producing a particular brainwave frequency and its associated mental states. 
This research investigates the brainwave entrainment process and aims to demonstrate the usefulness of such an approach within the framework of cognitive performance improvements. In the introductory part the theories regarding the neurophysiological structure and the psychological processing of the cognitive system are discussed, for each of their components that are considered to be relevant for this research. The hypothesis states that the stimulation with binaural beats and stroboscopic light, synchronized at 10.2 Hz frequency, will produce a positive change in cognition. The research variables are the cognitive performance (the dependent variable) and the brainwave entrainment (the independent variable). The brainwave entrainment program consists in the synchronized application of Alpha binaural beats and stroboscopic light, at a 10.2 Hz frequency, in a 30 minutes long session. The difference was made by the stroop effect based exercise that was used as a frame. There were 60 participants, divided into two independent samples. The two independent samples t test for the means differences was used in the statistical analysis. The obtained results by evaluations and by statistics confirmed this research's hypothesis, stating that the stimulation with binaural beats and stroboscopic light, synchronized at 10.2 Hz frequency, will produce a positive change in cognition.
Beta brainwaves are next highest in frequency after alpha waves, occurring at 13 to 30 hertz. Beta brainwaves are what we experience every day as we are awake and using our analytic mind. Beta brainwaves are needed for concentrating on mental tasks, and when they are present for too long of a time, they lead to stress, anxiety, and even paranoia. Most people do not have trouble achieving beta brainwaves and in fact suffer from spending too much time in beta brainwave patterns. However, those with attention deficit disorder (ADD) who have problems focusing their attention can benefit from learning how to achieve and remain in beta brainwave states for longer amounts of time.
Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]
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