The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.


But the question is: Does it have a special effect on the brain? A lot of people think so. The basic claim being made for binaural beats is "resonant entrainment". Entrainment, in physics, is when two systems which oscillate at different frequencies independently are brought together, they synchronize with one another, at whatever the combined system's resonant frequency is. Examples of entrainment occur in animals in nature; for example the chirping of crickets or the croaking of frogs. Synchronization of menstrual cycles in women is another example. Even people coming together and dancing with one another is a type of entrainment. The basic claim for binaural beats is that the perceived low-frequency beat will entrain your brain wave pattern, thus forcing your brain into some desired state.

All brainwave frequencies are useful and beneficial at certain times – there is no brainwave that is intrinsically better than another. However, by deliberately choosing to attain a particular brainwave state, a corresponding mental state can be brought about at the same time. For example, a working person who has been in an overly alert beta brainwave pattern for many hours can quickly shift their mind and body into a relaxed state by listening to a few minutes of brainwave entrainment music for inducing alpha or theta brainwaves.
It might seem obvious that you’€™d know when you’€™re stressed, but many of us spend so much time in a frazzled state that we’ve forgotten what it feels like when our nervous systems are in balance: €”when we’€™re calm yet still alert and focused. If this is you, you can recognize when you’re stressed by listening to your body. When you’re tired, your eyes feel heavy and you might rest your head on your hand. When you’re happy, you laugh easily. And when you’re stressed, your body lets you know that, too. Get in the habit of paying attention to your body’€™s clues.
Brainwave Entrainment is the process of synchronizing the brain to specific frequencies and patterns embedded in audio tracks. These frequencies correlate to specific emotions, feelings, and even energy levels. Using nothing more than sound, Brainwave Entrainment can enhance creativity, change moods, and even alter behavior like sleep and energy levels.

When explaining this to others they frequently respond with something like, “But I had no expectation or even any idea that my face might experience flushing. I didn’t even know that was possible. Now every time I listen to a particular entrainment track that specific face flushing occurs. If it is a specific phenomena, and it only happens when I use one certain entrainment track, doesn’t that prove it is the entrainment causing it?”

However, yoga and meditation take time to learn and master, and until the student becomes proficient, progress can be slow and frustrating, leading many people to abandon the effort before they see the benefits. Brainwave entrainment has the potential for helping a person enter the relaxing and rejuvenating mind-states brought about by yoga and meditation without the learning curve and time needed for mastering these other techniques. Brainwave entrainment may even facilitate learning other mindfulness methods by helping a person achieve success faster and more reliably. 
Entrainment is a principle of physics which appears in biology, chemistry, neurology, medicine, astronomy etc. It is defined as the synchronization of two or more rhythmic cycles. In the seventeenth century, Dutch scientist Christian Huygens found out that by placing two unsynchronized clocks side by side on a wall, they would slowly synchronize to each other in a very accurate way. The clocks were the first example of spontaneous synchronization, a phenomenon found throughout nature from cells to the Solar System.

If you’re operating in Alpha mode, you’ll feel very present and in the moment. You might be somewhat reactive to the world around you, but you’ll feel like you have time to process what’s going on rather than just react on instinct. This is a wonderful state to achieve when meditating or doing something that requires coordination, focus and learning.
Insomnia and PTSD for most of my life are real bears that I wrestle with every night. A brain neural-therapist (for lack of a better description) said that this kind of sound recording may help. It is not music. When I remember to play the disc, I fall asleep within the first 5-8 minutes. One day I played the disc while cleaning and I was very surprised to hear how much of the recording I never recall hearing before. That's why I know how long it takes to fall asleep.
Our products are gluten and dairy free. Most of our products are also free of soy and corn. The exception would be any formulas that contain cornsilk, including UTI Urinary, Growing Pains for Kids, Herbal Cal, and Kidney Strengthener. Catnip Oil Bug Spray contains soybean oil. Our Ear-Be-Well Ear Oil, Oh Baby! Oil, and Pregnant Belly Oil do contain almond oil.

When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference and a third tone of 9 Hz is experienced. This will result in your brain being lowered or raised and tuned into the desired frequency. This is how binaural beats are produced. Headphones are essential for this to work.  


The thing about conditioning is, it doesn’t matter whether the conditioned response is pleasant or unpleasant, desirable or undesirable. The process of conditioning works just as well both ways. You went looking for any indication you were getting an effect by using entrainment and you happened to have an unpleasant experience that you focused on. To the mind it is irrelevant whether it was pleasant or unpleasant. One way works just as well as the other. But the fact remains; it was your general expectations that resulted in a specific situation of conditioning.
You may have experienced Theta right before drifting off to sleep, during a lucid dream, or during a deep meditation. In Theta, you no longer sense the outside world, but you are aware and conscious of your internal world. All of your subconscious fears, hopes and judgments are hidden in the Theta state. Theta is a difficult state to achieve because you often drift out of it very quickly either becoming conscious in Alpha or moving on to the next deeper state. By staying in Theta, you can learn endless information about yourself and your consciousness.
Acupuncture has increasingly been used to treat many stress-related conditions, including psychiatric disorders, autoimmune or immunological-related diseases, infertility, anxiety, and depression. Researchers have found that acupunture treatments result in changes in the cardiovascular and immune systems, increasing protective T-cell proliferation and helping with cellular immuno-responses. (8)

You won’t recall ever being in this state, but it’s an incredibly important brainwave for your health. In this state, you will be deeply asleep, but not actively dreaming. Your body needs this state to heal and regenerate. On a daily basis, you’ll need to achieve this state when you sleep at night to make sure your body can heal itself. When you’re feeling really sick or your body and mind are working hard, you’ll want to stay in this state a little longer.
This is not to say that entrainment cannot produce some physical effects, particularly negative ones. It is possible to induce epileptic seizures using entrainment, especially visual entrainment that employs flashing lights. That’s why people with seizure disorders are uniformly told to consult with their health care provider before using entrainment if they have a seizure disorder or some other serious medical condition.

... One of the possible explanation for insignificant results could be length of exposure to AVS. Our participants were exposed to it for 11 minutes, while some authors (Cruceanu & Rotarescu, 2013) suggest that at least 20 minutes is needed for the positive effects to take place. Furthermore, part of our reserach was also visualization of gymnastic skills, performed after AVS. ...

There’s a growing body of research suggesting that binaural beats can reduce different forms of anxiety, from mild to chronic. One especially interesting study looked at the effects of binaural beats on anxiety among patients preparing to undergo surgery—a life circumstance that is pretty anxiety provoking for most anyone. Over a period of six months, patients spent 30 minutes on the day of their surgery listening to binaural beats. Compared to patients who listened to a soundtrack that did not include binaural beats—and patients who received no “beats” therapy at all—the binaural beat listeners experienced significantly greater reductions in their anxiety levels.
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Research suggests the negative effects of stress on the body seem to be exaggerated in people who are inactive, a phenomenon called”stress-induced/exercise deficient” phenotype. Because we react to stress by experiencing changes in our neuro-endocrine systems, regular exercise is protective because it regulates various metabolic and psychological processes in the body, including reinforcing our natural circadian rhythms, sleep/wake cycles, moods and blood sugar levels.
We may use the term “to meditate” as a convenience, but always keep in mind, what is really meant is that we enter into a state of meditation. It’s an important point to distinguish because if we get caught in the trap of regarding meditation “as a verb” it leads into all sorts of problems and misunderstandings. If a person incorrectly believes meditation is a verb, they generally also confuse whatever technique they use to arrive at a state of meditation as being meditation in and of itself.
Brainwave entrainment is used by millions of adults across the world with no negative effects. However, as with any treatment or therapy, individuals who are prone to seizures should avoid these tones. It is also not advised for pregnant women or very young children whose brain is still developing. If you are concerned about health impacts, discuss it with your health practitioner before you start using our brainwave entrainment products. It is also very important that you use the products in accordance with our instructions.
Brainwaves, or neural oscillations, share the fundamental constituents with acoustic and optical waves, including frequency, amplitude and periodicity. Consequently, Huygens' discovery precipitated inquiry[citation needed] into whether or not the synchronous electrical activity of cortical neural ensembles might not only alter in response to external acoustic or optical stimuli but also entrain or synchronize their frequency to that of a specific stimulus.[16][17][18][19]
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