In order to understand brainwave entrainment you first have to understand something about brain waves and electroencephalograms (EEG). Neurons are cells that communicate with each other through electrical conduction. When a neuron fires it creates a small electrical and magnetic field. These fields are far too small to measure by placing electrodes on the scalp, or even on the surface of the brain. The only reason we can detect the electrical fields of the brain is because many neurons are firing together – in synchrony. All brain waves that are measured by an EEG, therefore, represent a large group of neurons firing together.

We can’t always control sources of stress in our lives, but we change how we react to them. The good news is this: The human body is actually designed to experience and handle stress, which is exactly why our bodies react to it so strongly. With some practice, we have the power to learn to use certain elements of stress to our advantage (for example, the fact that stress keeps us more alert and attentive), while better controlling other negative reactions (like digestion problems or giving in to cravings for unhealthy foods).
Wouldn’t it be a blessing if you could find a way to move through each day with a greater sense of peace and harmony, with heightened creativity and intuition, with a sharper intellect and a more positive outlook? For many people today, the deep, effortless meditation that brainwave entrainment provides is the key to a more fulfilling, peaceful and successful life.
The Delta brainwave is experienced by us every night in dreamless sleep. It is also experienced by advanced yogis and monks who can enter the Delta frequency during deep meditation. This frequency assists in both emotional and physical healing, as well as enhanced immune functioning, significant stress reduction, and even anti-aging benefits. The Delta frequency is a terrific way to experience deep repair on the physical, emotional, and psychological levels.
♥ Taking the 16 HZ setting and combining it with a playlist of chilled out deadmau5 songs produces interesting effects, my right arm slowly began tingling and I eventually became rather focused on the task at hand. To be honest, although I don't go in for placebo and homeopathic remedies, the feeling I received from this combo made me feel... Alive... For the first time in a long time. It was nice.
The Transparent Corp forum – This forum is an invaluable resource for any brainwave entrainment user or enthusiast.  Most of the feedback is obviously focused on the Transparent Corp software, but with over 20,000+ posts now you can find answers to the whole array of brainwave entrainment questions on there.  (UPDATE: Sadly, the Transparent Corp forum has now been taken offline)

Entrainment guides our brainwaves into targeted ranges, but they are ranges we go through naturally many times every day. LifeFlow 10, for example, takes the brain to a 10Hz frequency. We experience this same frequency when closing our eyes and taking a deep breath, or when consciously relaxing physical tension in the body, or when we find ourselves lost in a daydream, or when we view a beautiful sunset, or when we find ourselves caught up in an especially peaceful bit of music. If there was a cause-and-effect relationship between these 10Hz brainwaves and our face flushing, then our face should also flush when we enter that daydream, listen to that piece of music, watch that sunset, or close our eyes and relax. The same brainwave patterns are present during all those activities as they are while listening to LF-10. But these other activities don’t bring on the same face flushing.
Although getting organized and staying organized is not often thought of as a stress management technique per se, this is an activity that can reduce the stress you face in your life, and can even be calming as you are engaged in the act. (See how cleaning can be a stress reliever in itself.) By working through the clutter of your life, you can eliminate those energy drains that can make you feel like you're 'being pecked to death by ducks' and reserve that energy for dealing with life's more important challenges. Read more on being organized and eliminating extra stress from your life. 

Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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