Point #3 can easily be the case if you are still subscribing to the false idea that just listening to an entrainment track is meditation all by itself. Some unscrupulous marketing copy of various entrainment products uses phrases such as; “Our meditation CD meditates you…” which is of course, complete nonsense. I was asked recently to review one marketing ad which claimed, “With our meditation CDs you don’t need to know how to meditate…” This is worse than nonsense, it’s hogwash. That’s like saying, “If you use our wonderful plates and silverware you don’t even need to know how to cook.” If you believe that you’re unlikely to get many takers on your dinner invitations.
Research suggests the negative effects of stress on the body seem to be exaggerated in people who are inactive, a phenomenon called”stress-induced/exercise deficient” phenotype. Because we react to stress by experiencing changes in our neuro-endocrine systems, regular exercise is protective because it regulates various metabolic and psychological processes in the body, including reinforcing our natural circadian rhythms, sleep/wake cycles, moods and blood sugar levels.
Hi Jason, thanks for all the uploads to youtube. I’ve been using them in work recently to help me concentrate and relax. I like the music tracks that you’ve chosen to overlay the tones. A couple of times in the last 2 weeks I’ve experienced the wavy pulse like sound, similar to the tones in my left ear. I wasn’t listening to tracks at the time or that day. It doesn’t last but it feels a bit strange. I wondered if I might have been listening to the tracks too loudly and that it was almost like a type of tinnitus. I’m curious to know if anyone has been in touch with you in the past to say they’ve had a similar experience?
Many people experienced in using alpha brainwave entrainment report that the state of mind associated with alpha waves is a time when they feel most consciously connected to their subconscious mind. The intense experience of hypnagogic sleep, reported by some people as a feeling of being awake and asleep at the same time, is also associated with alpha brainwaves.
Binaural beats, or binaural tones, are auditory processing artifacts (apparent sounds) resulting from the stimulation of the ears with two different sound frequencies. In fact, when two different vibrations are delivered to the brain separately through each ear, using stereo headphones, the two hemispheres of the brain function together to “hear” and perceive not the external sound signals, but a third phantom signal. This resulting signal, discovered in 1839 by Heinrich Wilhelm Dove, is called “binaural beat”. The effect on the brain waves depends on the difference of each tone. For example, if a sound frequency of 300 Hz is played in the left ear and 307 Hz in the right one, then the binaural beat would have a frequency of 7 Hz (“frequency following response”) which corresponds to the Alpha brain state, generally associated with relaxation, visualization and creativity. The beating tone is perceived as if the two tones mixed naturally, out of the brain. For the binaural beat effect to occur, the difference between the two frequencies must be small (less than or equal to 30 Hz), otherwise, the two tones will be heard separately, and no beat will be perceived.
To get a full answer you should really get in touch with the owner of the app, because it does really depend on how their track is constructed and how they intend it to work. I have one 50-minute sleep track which takes you down into delta (http://www.mindamend.com/shop/sleeping-and-dreaming/sleep-induction-isochronic-tones/) and that is designed to just get you to sleep, so you just let play until the end. If you played that track on repeat it might make you jump and wake you up, as the track begins at a higher frequency. I have another 8-hour sleep track which is meant to be played all throughout the night (http://www.mindamend.com/shop/sleeping-and-dreaming/deep-sleep-8-hour-sleep-cycle/). So it does depend on the individual track you are using.
The studies included in the recent reviews of Tai Chi and yoga indicate that sessions between 60 and 90 minutes performed 2 to 3 days per week were effective in reducing stress and improving feelings of well-being (7,14,17). A study conducted in a worksite environment showed that 15 minutes of chair-based yoga postures was effective in reducing acute stress when assessed by self-report and with physiological measures (e.g., respiration rate and heart rate variability parameters). This finding indicates that shorter duration sessions can be effective in reducing acute stress with this type of exercise (15).

Doing almost any routine, repetitive activity (like vacuuming, shredding paper or knitting), or reciting a word that represents how you wish you felt (such as calm) is a quick way to achieve a Zen-like state. Studies show the effects lower blood pressure and slow heart rate and breathing. The crucial elements are to focus on a word, your breathing or a movement and to bring your attention back to your task if your mind wanders or negative thoughts intrude. Or look to your faith for a mantra: A recent study published in the Journal of Advanced Nursing found that repeating phrases with spiritual meanings helped participants cope with a range of problems, from anxiety to insomnia.
Because the brain filters and interprets reality in a split-brained way, we tend to see things as separate and opposed, rather than as connected and part of the oneness spoken of by the great spiritual teachers (and, in the last few decades, by quantum mechanical physicists). Thus, at a deep level, the dual structure of our brain, in conjunction with brain lateralization, predisposes us to see and experience ourselves as separate from, and often in opposition to, the rest of the world—instead of experiencing the elegant interconnectedness between us and everything else. Our childhood associations and programming build on this inborn tendency by training us to seek this and avoid that, to move toward pleasure and away from pain, to do good and not bad, and so on. The greater the lateralization in the brain, the greater the feelings of separation—and the greater the feelings of separation, the greater the fear, stress, anxiety, and isolation.
People who meditate regularly enjoy many benefits such as increased sense of well being, happiness, contentment, and far less anxiety that many other people. Some believe that this is due to both hemispheres of the brain being in sync with each other, which meditative practice can provide. Therefore, a goal of using technology to entrain the brain and align the frequencies of the brain hemispheres has become a very interesting avenue of science and experimentation.

We may use the term “to meditate” as a convenience, but always keep in mind, what is really meant is that we enter into a state of meditation. It’s an important point to distinguish because if we get caught in the trap of regarding meditation “as a verb” it leads into all sorts of problems and misunderstandings. If a person incorrectly believes meditation is a verb, they generally also confuse whatever technique they use to arrive at a state of meditation as being meditation in and of itself.
Theta brainwaves are next highest in frequency above delta and are especially important for many people using brainwave entrainment and meditation because theta waves are at a threshold, forming a link between wakefulness and the subconscious mind. Theta waves bridge between our awake self and the creative and insightful understandings from below our conscious awareness, and while they are not common in awake adults, they are normative for children under 13 years old. 
Most wisdom traditions have employed methods that allow the subjects' brain waves to slow down such as meditation, [Hindu] kirtan, [Gregorian, Menzuma or Sufi] chanting, Hebrew davening, Native American drum circles and rain chants, Tibetan prayer bowls, and whirling dervishes and African trance dancing. The rhythm of these wisdom tradition technologies actually slows people's brain waves from their normal busy brain frequency we call Beta (13-30 cycles per second or Hz), to Alpha (8-13Hz) -- meditation, Theta (4-8Hz) -- deep relaxation and dreaming, and Delta (.5-4Hz) -- slow wave or dreamless sleep.
With almost 100 years of research validating the effectiveness of brainwave entrainment, it’s no wonder why it’s used by thousands of people all over the world. What does the future entail in this exciting field? With the adoption of smartphones, virtual and augmented reality, and advancements in technology reducing the cost of EEG and other forms of biofeedback devices, the entrainment possibilities are endless.

The exact technique that will be right for you is something you have to discover for yourself though. There is no universal way to pinpoint which technique is best for you with 100% accuracy. You may need to try out several until you find the one that really resonates with you. One way is to do a bit of research on a variety of techniques. Usually you will find one or more of them seem to “draw” you to them. Pick one of those techniques as your starting point.
Brainwave entrainment is used by millions of adults across the world with no negative effects. However, as with any treatment or therapy, individuals who are prone to seizures should avoid these tones. It is also not advised for pregnant women or very young children whose brain is still developing. If you are concerned about health impacts, discuss it with your health practitioner before you start using our brainwave entrainment products. It is also very important that you use the products in accordance with our instructions.
I was raised on a farm, and in my youth I dug enough fence post holes to last a dozen lifetimes. My father used to joke that he gave me that chore so that I’d have lots of practice and get good at digging fence post holes. From a pragmatic point of view, the purpose of digging all those post holes was really not so that I’d become a better post hole digger, but so that I could plant posts in them. Once you dig a post hole to the correct depth you don’t keep on digging, trying to make the hole fancier or more aesthetically pleasing. You stick a post in that sucker, tamp the earth back in around it so that the post is secure, and then move on to dig the next hole.
The thing about conditioning is, it doesn’t matter whether the conditioned response is pleasant or unpleasant, desirable or undesirable. The process of conditioning works just as well both ways. You went looking for any indication you were getting an effect by using entrainment and you happened to have an unpleasant experience that you focused on. To the mind it is irrelevant whether it was pleasant or unpleasant. One way works just as well as the other. But the fact remains; it was your general expectations that resulted in a specific situation of conditioning.
OK – so some of this is pretty common marketing hype. Consumers have become almost numb to such hyperbole. But still we see some of the common – almost ubiquitous – elements of pseudoscientific scams. The company claims that the device is “effort-free”, that the results are “rapid and long-lasting,” that it is the “most effective” method of its kind, and that it is useful for a broad range of applications (hey, why limit the market). I am used to such hype about dishwashing detergent, but find it intolerable when applied to a pseudoscientific device with medical applications.
No. The frequencies are consistent throughout the duration of each music production we offer. It could be argued that a better approach is to change the frequency over time, starting at a higher frequency when the listener is alert and slowly ramping down as the music progresses and the listener becomes more relaxed. So why have we not taken this approach?
Entrainment is a physics principle in which one rhythmic system falls in synchrony with another rhythmic system. If you’ve ever found yourself moving your body to the beat of your favorite song, then you’ve experienced entrainment in its most basic form. Besides music, this principle can be found all around you, probably more than you realize. Here are a few examples:
For our ancestors, stress was a survival skill during brief, life threatening situations. Once the danger passed, their stress levels lowered. However, in today’s world, we are constantly bombarded by stressors, such as work deadlines, traffic, and family obligations. We rarely get a break long enough to relax and relieve the stress. The over-activation of our stress hormones have been linked to high blood pressure, heart attacks, lower immunity, depression, anxiety, and more.

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Years of scientific study combined with the personal testimony of thousands of people establish that using brainwave entrainment techniques positively affects the physical, mental, emotional, and spiritual well-being in a majority of users. You can easily take advantage of these powerful methods of personal self-help and self-improvement by downloading a variety of entrainment music right now.
4. Be hesitant committing to any BWE system making wild claims. Profit fueled marketers with little to no experience in the BWE field have created a slew of low-quality entrainment systems on the market. These products typically make outrageous promises such as permanently enhancing the brain within minutes of use. Although BWE is a powerful method to improve the mind, it’s not a magic bullet.
A more extensive study of over 100 participants who were undergoing general anesthesia for a day procedure, reported a decrease in pre-operative anxiety. The participants in this study listened to 30 minutes of binaural beats before surgery, but the researchers noted that people experiencing high levels of pre-operative anxiety could listen to binaural beats for up to 1 hour before anesthesia to reduce levels of anxiety.
It’s important to keep in mind; a person’s own experiences will be somewhat relative to their starting point. If you are a person who is completely stressed out, burned out, hanging on the ragged edge, experiencing total adrenal fatigue, and you’ve been at that point for awhile, then to you even a small degree of mental quiet and physical relaxation that meditation and brainwave entrainment bring will feel like a tsunami of relief.

The advice “take a deep breath” may seem like a cliché, but it holds true when it comes to stress. For centuries, Buddhist monks have been conscious of deliberate breathing during meditation. For an easy three- to five-minute exercise, sit up in your chair with your feet flat on the floor and hands on top of your knees. Breathe in and out slowly and deeply, concentrating on your lungs as they expand fully in your chest. While shallow breathing causes stress, deep breathing oxygenates your blood, helps center your body, and clears your mind.
There’s an aesthetic element to the music and there are a lot of drone-based sounds and time-stretched sounds, deep, rich bass sounds—there’s a spectrum of sounds within there—and what’s more, there’s a load of 3D processing that goes on to ensure that the mind doesn’t become habituated to them. There’s also a constant, subtle sense, a slow and gradual sense, of the sounds shifting around. And, there are layers of binaural beats.
With the binaural beats, this may be difficult to do since you need to listen to the twin frequencies and allow your brain to create a third one to bridge the gap. Ideally, you will be listening to these beats through headphones so carrying out other work may be challenge. However, with isochronic frequencies, the tone can be heard without headphones which means you can run the mp3 with a speaker and allow it to play in the background as you carry out your work. Of course, activities such as driving or operating heavy machinery should NOT be undertaken when you are listening to these tones because your attention is shared between the two tasks. Tasks like gardening or sewing or cooking can be done while your brainwave entrainment music is playing.
Gaia Meditation Gamma programs are specifically designed to: stimulate cognitive functions, help for higher learning and greater focus, improve IQ, expand consciousness and inspiration. The Dalai Lama meditates 4 hours every morning, which must stimulate his Gamma activity in a tremendous way. However, even if you have never practiced meditation, our Gamma waves programs will take you easily and rapidly to the Gamma brain state.
Now you are ready to experience Delta with the Theta & Delta Deep Meditation tracks. These two tracks work together the same way the Alpha/Theta recordings do. If you have a full hour, definitely use both of these tracks together, starting with Theta Deep Meditation first. The combination of these two tracks is extremely powerful and will give you maximum benefit to your mind, body and emotions.
Hi Et, In all the feedback and studies I’ve read and looked into over the years, I’ve seen lots of feedback from people talking about how they don’t like the sound of the tones, or they find them irritating in some way. Unfortunately, there doesn’t seem to be any particular reason why one person likes it and the next doesn’t. It’s a bit like normal music, one person’s sweet symphony is another person pneumatic drill. It’s common for people to find it weird and maybe annoying at first, which is how I felt in the beginning. But usually after a few listens you can start to get used to it and appreciate the sound, and especially the feeling it gives you. Personally, I think it can help if you try to embrace the sound, psychologically speaking beforehand. It can also help to have the sound playing at a very low volume, to begin with, then building it up as you get more used to it.
Isochronic tones work by influencing your brainwave activity and they can’t directly affect the body. That said, the brain does control the body, so sensations and feelings can sometimes be felt in the body after stimulating your brainwave activity. Some people who are new listeners of this type of audio can sometimes feel tingling sensations in their body. Not everyone feels this and these sensations usually stop once you get more used to using the audios. Isochronic tones are considered as a safe technology. However, sometimes they can leave you feeling temporarily fatigued, especially if you listen to them for an extended period (hours) when you first start using them. If you felt fatigued, I would recommend using them for a much shorter period while you are getting used to them and ensure you are well-hydrated.
Binaural beats can easily be heard at the low frequencies (< 30 Hz) that are characteristic of the EEG spectrum (Oster, 1973). This perceptual phenomenon of binaural beating and the objective measurement of the frequency-following response (Hink, Kodera, Yamada, Kaga, & Suzuki, 1980) suggest conditions which facilitate entrainment of brain waves and altered states of consciousness. There have been numerous anecdotal reports and a growing number of research efforts reporting changes in consciousness associated with binaural-beats. "The subjective effect of listening to binaural beats may be relaxing or stimulating, depending on the frequency of the binaural-beat stimulation" (Owens & Atwater, 1995). Binaural beats in the delta (1 to 4 Hz) and theta (4 to 8 Hz) ranges have been associated with reports of relaxed, meditative, and creative states (Hiew, 1995), and used as an aid to falling asleep. Binaural beats in the alpha frequencies (8 to 12 Hz) have increased alpha brain waves (Foster, 1990) and binaural beats in the beta frequencies (typically 16 to 24 Hz) have been associated with reports of increased concentration or alertness (Monroe, 1985) and improved memory (Kennerly, 1994).
Despite the vast differences between each individual, our brain’s inner workings are remarkably similar. Brainwave Entrainment was built around these fundamental similarities and has equally powerful effects for almost everyone who uses it. While each situation may require a different frequency or audio track, Brainwave Love has one of the most complete, effective libraries to cover your every need. Take a look now:
A therapy that slows brainwave activity, helping to produce low-frequency waves, is likely to aid relaxation and sleep. But it’s not only lowering brainwave frequency that binaural beats may offer to sleep and relaxation. A small study (19 people) has found that exposure to binaural beats is associated with changes to three hormones important to sleep and well being:
Controversies concerning the brain, mind, and consciousness have existed since the early Greek philosophers argued about the nature of the mind-body relationship, and none of these disputes has been resolved. Modern neurologists have located the mind in the brain and have said that consciousness is the result of electrochemical neurological activity. There are, however, growing observations to the contrary. There is no neuro-physiological research which conclusively shows that the higher levels of mind (intuition, insight, creativity, imagination, understanding, thought, reasoning, intent, decision, knowing, will, spirit, or soul) are located in brain tissue (Hunt, 1995). A resolution to the controversies surrounding the higher mind and consciousness and the mind-body problem in general may need to involve an epistemological shift to include extra-rational ways of knowing (de Quincey, 1994) and cannot be comprehended by neuro-chemical brain studies alone. We are in the midst of a revolution focusing on the study of consciousness (Owens, 1995). Penfield, an eminent contemporary neurophysiologist, found that the human mind continued to work in spite of the brain's reduced activity under anesthesia. Brain waves were nearly absent while the mind was just as active as in the waking state. The only difference was in the content of the conscious experience. Following Penfield's work, other researchers have reported awareness in comatose patients (Hunt, 1995) and there is a growing body of evidence which suggests that reduced cortical arousal while maintaining conscious awareness is possible (Fischer, 1971;West 1980; Delmonte, 1984; Goleman 1988; Jevning, Wallace, & Beidenbach, 1992; Wallace, 1986; Mavromatis, 1991). These states are variously referred to as meditative, trance, altered, hypnogogic, hypnotic, and twilight-learning states (Budzynski, 1986). Broadly defined, the various forms of altered states rest on the maintenance of conscious awareness in a physiologically reduced state of arousal marked by parasympathetic dominance (Mavromatis, 1991). Recent physiological studies of highly hypnotizable subjects and adept meditators indicate that maintaining awareness with reduced cortical arousal is indeed possible in selected individuals as a natural ability or as an acquired skill (Sabourin, Cutcomb, Crawford, & Pribram, 1993). More and more scientists are expressing doubts about the neurologists' brain-mind model because it fails to answer so many questions about our ordinary experiences, as well as evading our mystical and spiritual ones. The scientific evidence supporting the phenomenon of remote viewing alone is sufficient to show that mind-consciousness is not a local phenomenon (McMoneagle, 1993).  
It may be that you had the volume too loud, but I would expect you to hear the effects of that straight after you’ve stopped listening, not on a day you haven’t used them. It might be something similar to muscle memory, where you suddenly remembered the sound and sensations it gives you as if you were hearing it again. I don’t know how long you’ve been using this type of thing for, but maybe it’s something that will settle down and disappear once you become more accustomed to the sound.
Maybe a favorite popular song, a certain piece of Classical music, a raucous dance beat, the pulse of Reggae, Indian, or African drums, or the chanting of Gregorian or Tibetan monks, but you probably know how the sound of music, drumming, or chanting is capable of transporting you into an altered and joyous state of mind and uplifting your spirits.

You listen to binaural beats using headphones. In each ear, you receive sound at a slightly different frequency (often accompanied by some relaxing background sounds). If your left ear receives a 300-hertz tone and your right ear receives a 280-hertz tone, your brain will process and absorb a 10-hertz tone. That’s a very low-frequency soundwave—one you can’t actually hear. But you don’t need to hear the sound for your brain to be affected by it.
None of our formulas contain gluten. The pure Italian wheat-based grain alcohol we use leaves all gluten behind when distilled, and comes with a gluten-free test certificate. The only other grain used in any of the formulas is Milky Oats, which is sustainably harvested and sorted in a botanical house. It is not processed with, or contaminated by, other grains.
Brainwaves are the collective electrical signal of millions of neurons working together in a living brain, producing our sense of alertness – or lack thereof - and producing our experience of reality. As brainwaves change, so does our perception of the world and our inner perception of ourselves. By learning to control our brainwaves, we can achieve specific, desirable mental states, such as feeling more relaxed, less anxious, more creative, more focused, or sleepier.
In addition to the exercise prescription, other characteristics of the exercise session (e.g., group vs. individual) and the individual also are important considerations. Because of health consequences associated with stress, high-stress clients are likely to be at increased risk for cardiovascular disease and cardiovascular events during exercise. Therefore, using the preexercise screening procedures outlined and endorsed by the American College of Sports Medicine is essential (1). Monitoring exercise intensity for those looking to “blow off steam” to reduce stress might be a concern when the client has high blood pressure or other cardiovascular risk factors that further the risk increase for cardiovascular events.
There are countless techniques for managing stress. Yoga, mindfulness meditation, and exercise are just a few examples of stress-relieving activities that work wonders. But in the heat of the moment, €”during a high-pressured job interview, for example, or a disagreement with your spouse, you can’€™t just excuse yourself to meditate or take a long walk. In these situations, you need something more immediate and accessible.

Given that brainwaves control and connect such a vast range of human experience from thought to feelings to actions, it is easy to see how the deliberate control of brainwaves can affect mood, behaviors, motivation, and even physical health. Brainwave entrainment is a safe, simple, and scientifically proven method for quickly guiding the brain into a beneficial brainwave frequency to facilitate healthy sleep, lower stress, heal emotional problems, and improve physical health.
Generally speaking, the brain will usually entrain to the strongest stimulus which would be isochronic tones over binaural beats. So when you see people add binaural beats at a different frequency to the isochronic tones, that would not produce additional brainwave entrainment at another frequency. If they are both at the same frequency I haven’t seen any research to indicate whether that would be beneficial or not, but my belief is that it would weaken the potential for entrainment. When you look at the waveform of an isochronic tone there is a distinct empty space between each beat, making it very pronounced and effective. When you add binaural beats at the same frequency it looks like this: http://www.mindamend.com/wp-content/uploads/2017/11/isochronic-tones-binaural-beats-combined-waveform.jpg. The depth of the waveform is now half as deep and less effective. This is before the binaural beats are formed inside your head, where the waveform is hard to determine and measure. From listening to that type of combination the beats sound much less pronounced, which has to make them much less effective in terms of a brainwave entrainment stimulus, compared to isochronic tones on their own.
Laughter releases endorphins that improve mood and decrease levels of the stress-causing hormones cortisol and adrenaline. Laughing tricks your nervous system into making you happy. Our suggestion: watch some classic Monty Python skits like “The Ministry of Silly Walks.” Those Brits are so hilarious, you’ll soon be cracking up, rather than cracking up.
Because of the way they are created, there may be a positive benefit from listening to binaural beats without considering the brainwave entrainment aspect, but I haven’t seen any research on that. I first discovered brainwave entrainment through binaural beats about 10 years ago now, but they didn’t do anything for me. So I’ve never been a regular user of them. I believe isochronic tones are a more effective way to produce hemispheric synchronisation because they produce a much stronger response in the brain

This music encourages a state of alpha relaxation. The alpha state is a pleasant state of relaxed alertness. It’s a state that many people experience when they are waking up in the morning or when they are just beginning to drift off to sleep at night. While in a state of alpha relaxation, the mind is quite clear and receptive to information, learning is accelerated and one’s sense of creativity is enhanced. The mind is also very open to positive suggestions during this state.
In addition to its calming physical effects, the relaxation response also increases energy and focus, combats illness, relieves aches and pains, heightens problem-solving abilities, and boosts motivation and productivity. Best of all, anyone can reap these benefits with regular practice. And while you may choose to pay for a professional massage or acupuncture session, for example, most relaxation techniques can be done on your own or with the aid of free audio downloads or inexpensive smartphone apps.
Now you are ready to experience Delta with the Theta & Delta Deep Meditation tracks. These two tracks work together the same way the Alpha/Theta recordings do. If you have a full hour, definitely use both of these tracks together, starting with Theta Deep Meditation first. The combination of these two tracks is extremely powerful and will give you maximum benefit to your mind, body and emotions.
Because the mind and body are a single system, changing our brainwaves and spending more time in harmonious, relaxed, and restorative mind-states also affects our physical health. Physical health then reinforces our mental-state, and a feedback loop of either positive or negative processes becomes established. Research studies have shown beneficial effects of using brainwave entrainment for treating migraine headaches, premenstrual syndrome, and for managing physical pain.
Thanks Lorita. There hasn’t been any isochronic tones research that I’m aware of, for anti-aging, fat loss or attracting people, or any significant anecdotal feedback. You could combine positive affirmations or hypnosis scripts with isochronic tones to try and change habits and that could help with fat loss or build confidence to attract people. But it would be the affirmations and hypnosis doing most of the work, the isochronic tones would just be used to help relax the listener and put them in a more suggestible state. I don’t believe isochronic tones can affect those things, without being used in combination with some kind of vocal mental programming.
When blended with musical sounds, brainwave entrainment frequencies induce specific states of mind, which are the result of those brainwaves, delivering them in pleasing and relaxing audio tracts for use with and without stereo headphones. For example, alpha and theta waves, because they exist at the borders between conscious and unconscious thought, are especially rich and useful for tapping into and stimulating subconscious processes.
All techniques, whether mantra, focus on the breath, contemplation of a koan, or any other, are simply the vehicles we use to take us into (hopefully) a meditative state. Put another way, the purpose of repeating a mantra is not to get proficient at repeating a mantra. The purpose is to take us to a meditative state where the mantra slips away and is no longer necessary.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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