When we are mentally active various groups of neurons will be firing and the EEG will look like a jumble of different waves at different frequencies. When we are in a relaxed state, however, our brains settle into a steady rhythm – when fully awake this is the alpha rhythm, which as a frequency of 8-12 hz and other recognizable features. When drowsy our brainwaves slow to the theta range, 6-7hz, and when in deep sleep into the delta range, 4-5hz.
No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:

When stress overwhelms your nervous system, your body is flooded with chemicals that prepare you for “fight or flight.” This stress response can be lifesaving in emergency situations where you need to act quickly. But when it’s constantly activated by the stresses of everyday life, it can wear your body down and take a toll on your emotional and physical health.
Although there is a general stress response pattern, there can be variations in the response according to the characteristics of the stressor (10). Individuals tend to respond differently based on the familiarity of the stressor. For example, the perceived level of stress and physiological response when giving a presentation to a group of work colleagues will likely be less than when presenting to an unfamiliar group. The stress response also varies depending on the level of perceived control one has over the stressor (10). If there is a way for one to actively cope with the stressor that is reasonable, then the individual usually perceives more control over the situation. Consider an individual who has to take a certification examination for work and has 6 months to prepare. He can adjust his schedule to accommodate study time. However, waiting for medical test results that show whether one has a serious illness does not allow a sense of control over the stressor, and the individual passively endures the stressor or may try to avoid the stressor. With this uncontrollable type of stressor, there is a more negative reaction with greater productions of cortisol, which can have damaging health effects because of the suppression of immune function (10).
If you happen to be someone who already knows about the physics of sound, then you’ll know that frequencies of 20 hertz or less cannot be heard by the human ear. So how on earth can we use sound to create frequencies as low as 0.1 hertz, and how will you be able to hear them? This is where the “magic” of binaural beats comes into action. Actually, it’s not magic at all...it’s more physics! If you are feeling a bit adventurous, then click on the following link to find out how binaural frequencies are created.
♥ ← This set of tones with the bird calls from Aotearoa is keeping me awake while I finish an essay I've been working on for the past four days. Focus beats + sounds I associate with morning = wakefulness. Still craving the bed, but at least I'm not falling asleep at my desk. Thanks myNoise, without you I'd probably be listening to music and distracted.
It’s important to keep in mind; a person’s own experiences will be somewhat relative to their starting point. If you are a person who is completely stressed out, burned out, hanging on the ragged edge, experiencing total adrenal fatigue, and you’ve been at that point for awhile, then to you even a small degree of mental quiet and physical relaxation that meditation and brainwave entrainment bring will feel like a tsunami of relief.
Other than that the experience of those brainwave states is no different. Once we achieve a particular brainwave state using entrainment there is one significant difference to the experience and that is that we are usually still at a high level of consciousness. We’re not (hopefully) zoned out as we are when daydreaming or unconscious as we are when we’re sleeping. We maintain awareness and therefore we get to consciously experience what those brainwave states feel like in some detail.
You probably already know that sex is a great tension reliever, but have you officially thought of it as a stress-relieving practice? Perhaps you should. The physical benefits of sex are numerous, and most of them work very well toward relieving stress. Sadly, many people have ​less sex when their stress levels are high. Learn how to avoid this trap.
Although getting organized and staying organized is not often thought of as a stress management technique per se, this is an activity that can reduce the stress you face in your life, and can even be calming as you are engaged in the act. (See how cleaning can be a stress reliever in itself.) By working through the clutter of your life, you can eliminate those energy drains that can make you feel like you're 'being pecked to death by ducks' and reserve that energy for dealing with life's more important challenges. Read more on being organized and eliminating extra stress from your life. 
Binaural beats are auditory brainstem responses which originate in the superior olivary nucleus of each hemisphere. They result from the interaction of two different auditory impulses, originating in opposite ears, below 1000 Hz and which differ in frequency between one and 30 Hz (Oster, 1973).For example, if a pure tone of 400 Hz is presented to the right ear and a pure tone of 410 Hz is presented simultaneously to the left ear, an amplitude modulated standing wave of 10 Hz, the difference between the two tones, is experienced as the two wave forms mesh in and out of phase within the superior olivary nuclei. This binaural beat is not heard in the ordinary sense of the word (the human range of hearing is from 20-20,000 Hz). It is perceived as an auditory beat and theoretically can be used to entrain specific neural rhythms through the frequency-following response (FFR)--the tendency for cortical potentials to entrain to or resonate at the frequency of an external stimulus. Thus, it is theoretically possible to utilize a specific binaural-beat frequency as a consciousness management technique to entrain a specific cortical rhythm.  

Since opening their online store in 2011, Binaural Beats Meditation has served “hundreds of thousands” of customers, according to James Matthews, the site’s customer happiness manager. “We continue to see an increase in interest… from individuals, but increasingly so from therapists using the music to help clients, health and wellness organizations, and businesses around the world.”
Everyone experiences stress, and not all stress is bad. However, individuals who experience acute episodic and chronic stress are at increased risk for developing stress-related health problems. This article outlines the relationship between stress and health and discusses the role of exercise in managing stress. Exercise recommendations and stress management tips are provided.
Brainwaves are the collective electrical signal of millions of neurons working together in a living brain, producing our sense of alertness – or lack thereof - and producing our experience of reality. As brainwaves change, so does our perception of the world and our inner perception of ourselves. By learning to control our brainwaves, we can achieve specific, desirable mental states, such as feeling more relaxed, less anxious, more creative, more focused, or sleepier.
It cannot be any wonder then that we are almost desperate to find some sign, some indication that meditation and brainwave entrainment is having tangible, definable effects. We seize on these odd little experiences like ‘flushing of the face’ or ‘seeing spirals of color’ when our eyes are closed, hoping these are signs suggesting the elusive relief we’ve been after is finally within our grasp. We ask others to validate our experiences so that we can reassure ourselves we’re on the right track at last.
Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.