Most programs start at a work/life busy brain Beta frequency of twenty light flashes per second (20Hz) and slowly ramp them down to Alpha (relaxation and meditation) at 8-12 HZ, Theta (deep relaxation and dreaming) at 4-8 Hz) and Delta (dreamless deep relaxation) of .5-4Hz. We have taken measurements at Mass General with state of the art EEG equipment and have seen a slowing of the brain waves from Beta to Theta in two minutes and complete brain wave harmonization in the left, right, anterior, posterior and occipital regions of the brain.

♥ When I learned about Binaural beats and found out how you can influence your state of mind, I utilized them for most of my college studies. I play 16Hz Beta waves behind my favorite study music. I've been using them for 3 years now and they help me stay focused longer. Just make sure you have quality headphones that can reproduce the frequencies accurately. 2Hz does make a difference with an EQ.
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If mind-consciousness is not the brain, why then does science relate states of consciousness and mental functioning to Brainwave frequencies? And how is it that audio with embedded binaural beats alters brain waves? The first question can be answered in terms of instrumentation. There is no objective way to measure mind or consciousness with an instrument. Mind-consciousness appears to be a field phenomenon which interfaces with the body and the neurological structures of the brain (Hunt, 1995). One cannot measure this field directly with current instrumentation. On the other hand, the electrical potentials of brain waves can be measured and easily quantified. Contemporary science likes things that can be measured and quantified. The problem here lies in oversimplification of the observations. EEG patterns measured on the cortex are the result of electro-neurological activity of the brain. But the brain's electro-neurological activity is not mind-consciousness. EEG measurements then are only an indirect means of assessing the mind-consciousness interface with the neurological structures of the brain. As crude as this may seem, the EEG has been a reliable way for researchers to estimate states of consciousness based on the relative proportions of EEG frequencies. Stated another way, certain EEG patterns have been historically associated with specific states of consciousness. It is reasonable to assume, given the current EEG literature, that if a specific EEG pattern emerges it is probably accompanied by a particular state of consciousness.  
Hi Rona, thanks for your compliments on my videos and the music I use, I’m pleased you’ve found them helpful. Regarding the pulse-like sound you’ve been hearing, I’ve never had anyone report something similar to that before. I also haven’t heard anyone on brainwave entrainment forums mention it. That is very unusual and because I’ve never come across it before, I’m afraid I don’t know what would cause that.
The reason this rule of thumb is so useful is because there is a huge market for simple answers. A genuine elegant solution (one that accomplishes more with less) is highly valuable in the marketplace. We are used to technology delivering new easy solutions to previously difficult tasks. While most improvements are incremental, there are occasional breakthroughs that transform our lives.

They came to the table with the idea that the entrainment track would “cause” them to be in meditation, which it doesn’t. Or they thought that having the specific brainwaves the entrainment program promotes would “cause” them to be in meditation. It doesn’t. If you really understand the principles above, you’ll understand why. If you don’t grasp why yet, read these principles again and consider what they really mean. The answer is there.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]