No, it isn’t, at least not in the way these people are thinking. Neither would any other entrainment product you could purchase for that matter. Part of the problem is the proliferation of utter nonsense about brainwave entrainment one can read all over the internet. There is one site in particular that comes to mind, and the contents of that site are often copied by other websites. It is a list of Hz frequencies with their corresponding (alleged) physical effects. The list runs on for many pages. I won’t bother with the link because you can Google it and find it for yourself if you feel the need for a good laugh, but here are some examples regarding meditation and brainwave entrainment from this site:
A binaureal beat is created by playing a different tone in each ear, and the interference pattern between the slightly differing frequencies creates the illusion of a beat. It's intended to be heard through headphones, so there's no cross-channel bleed across both ears. Listen to this, I'll play a simple binaural beat, and I'll slide the pan control back and forth from one ear to the other. You can see that there isn't actually any beat, it's just an acoustic illusion:
However, yoga and meditation take time to learn and master, and until the student becomes proficient, progress can be slow and frustrating, leading many people to abandon the effort before they see the benefits. Brainwave entrainment has the potential for helping a person enter the relaxing and rejuvenating mind-states brought about by yoga and meditation without the learning curve and time needed for mastering these other techniques. Brainwave entrainment may even facilitate learning other mindfulness methods by helping a person achieve success faster and more reliably. 
Theta brain waves occur most often in sleep but are also dominant in deep meditation. Theta is known to be a dreamlike state with vivid imagery, intuition and information beyond your normal conscious awareness. This state of mind is excellent for psychic experiences to occur, as well as astral projection and extended remote viewing. To reach this state without falling asleep while meditating takes practice.
With digital upgrades, Berger’s machine is still in use today, known as an electroencephalography machine, or EEG. Berger used his machine to study the brains of psychologically normal and abnormal people and discovered the first brainwave, called the alpha wave and also known as the Berger wave, along with the faster beta wave, which he observed suppressing the alpha wave when subjects opened their closed eyes. 
Joe:             The Journey  soundscape took a lot of work. I wanted to bring in the very best of what I knew about brainwave entrainment and to make the best brainwave entrainment product—with the best entrainment technology—that I possibly could. So, there are all sorts of things going on in Journey  to provide a sound bed to support the experience of expansiveness and also communicate elements of the heart-based work I talked about earlier. (See part I of this interview, A Guide to Transpersonal Meditation.)
Hi Ulka, thanks for your compliment on my article. Unfortunately, I haven’t come across any studies or much discussion about the problem with habituation and isochronic tones and how to overcome it. The consensus among experienced users is to regularly change the frequencies and music soundtracks you listen to. Adding music to the tones does change the waveform you are stimulated with, so that’s one of the main reasons why I provide different soundtracks for my isochronic tones sessions. I have released some tracks which use amplitude modulations in the music, instead of isochronic tones. It might be worth giving them a try if you haven’t already. I have them in a playlist on YouTube
Binaural beats, or binaural tones, are auditory processing artifacts (apparent sounds) resulting from the stimulation of the ears with two different sound frequencies. In fact, when two different vibrations are delivered to the brain separately through each ear, using stereo headphones, the two hemispheres of the brain function together to “hear” and perceive not the external sound signals, but a third phantom signal. This resulting signal, discovered in 1839 by Heinrich Wilhelm Dove, is called “binaural beat”. The effect on the brain waves depends on the difference of each tone. For example, if a sound frequency of 300 Hz is played in the left ear and 307 Hz in the right one, then the binaural beat would have a frequency of 7 Hz (“frequency following response”) which corresponds to the Alpha brain state, generally associated with relaxation, visualization and creativity. The beating tone is perceived as if the two tones mixed naturally, out of the brain. For the binaural beat effect to occur, the difference between the two frequencies must be small (less than or equal to 30 Hz), otherwise, the two tones will be heard separately, and no beat will be perceived.

Alpha is the next level down, between 8Hz - 12Hz, corresponding to being awake but deeply relaxed. It can be a little confusing that Alpha is lower than Beta, but it is named that way because Alpha was the first brainwave "discovered" (identified) by Hans Berger in 1929. Meditating in this state is very relaxing and most people find it very easy to become entrained in this frequency.

“When you play two separate frequencies in each ear, say 140 Hz and 149 Hz, the difference in frequency is 9 Hz. Your brain compensates for this difference, and a third tone of 9 Hz is experienced,” says Niraj Naik, founder of Trpynaural, a resource for binaural tracks. “This will result in your brain being raised or lowered and tuned into the desired frequency. This is how binaural beats are produced.”
By simultaneously combining the sounds of two didgeridoos, a desired state of consciousness can be induced in the listener. For example, when one didgeridoo is played in the key of Bb (fundamental frequency of 58 Hz) and a second didgeridoo is played in the key of C (65 Hz), the difference between the frequencies is manifested as a subtle pulsing (in this case 7 Hz). The listener’s dominant brainwave state will sync with this pulsation in a frequency-following response known as brainwave entrainment.
It is also possible that some people experience headaches which are almost always the result of the binaural waves. Fortunately LifeFlow can also be used without headphones, since it contains not only binaural waves but other forms as well. If you’re one of the people who suffer from headaches using entrainment, you can take off the headphones and use LifeFlow over open speakers. This usually solves the problem.

In 1956, the famous neuroscientist W. Gray Walter published the results of studying thousands of test subjects using photic stimulation, showing their change in mental and emotional states. He also learned that photic stimulation not only altered brainwaves, but that these changes were occurring in areas of the brain outside of vision. In Walter’s words:
Most capsules either contain powdered, dry herbs, or a tiny bit of liquid extract (gel caps). Tablets are powdered herbs that are held together by pressure and other chemicals. The beauty of liquid extracts, or "tinctures," is that they absorb quickly and the body receives the full benefit of the plant in a very bio-available solution. Liquids also allow you to customize your serving freely so you can best meet your needs at the time. Liquids are inexpensive and easy to swallow. The droppers and pump top dispensers are also convenient for when you're on the go.
What the Neuro Programmer does (as far as I can tell – access to much of the website requires the purchase of product) is present sound and visuals on the computer screen. The user is meant to passively view and listen to this while their brain is effortlessly programmed to solve whatever problem they are having or improve whatever performance they are interested in.
Everyone experiences stress, and not all stress is bad. Individuals who experience acute episodic or chronic stress are at increased risk for developing stress-related health problems. Research supports the idea that exercise can improve the way the body handles stress, and it can provide a time-out from stressors. Exercise programs meeting the current recommendations for health included within a stress management program can be effective in stress reduction. However, it is important to consider the client’s stressors and physical activity barriers, activities the client will enjoy, and the exercise setting. Prescribing exercise for clients seeking stress management is recommended, but fitness professionals should recognize that some clients will need additional assistance for managing stress and major life stressors.
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.