The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
The exact technique that will be right for you is something you have to discover for yourself though. There is no universal way to pinpoint which technique is best for you with 100% accuracy. You may need to try out several until you find the one that really resonates with you. One way is to do a bit of research on a variety of techniques. Usually you will find one or more of them seem to “draw” you to them. Pick one of those techniques as your starting point.
Aletheia Luna is an influential psychospiritual writer whose work has changed the lives of thousands of people worldwide. After escaping the religious sect she was raised in, Luna experienced a profound existential crisis that led to her spiritual awakening. As a spiritual counselor, diviner, and author, Luna's mission is to help others become conscious of their entrapment and find joy, empowerment, and liberation in any circumstance. [Read More]
Generally speaking, the brain will usually entrain to the strongest stimulus which would be isochronic tones over binaural beats. So when you see people add binaural beats at a different frequency to the isochronic tones, that would not produce additional brainwave entrainment at another frequency. If they are both at the same frequency I haven’t seen any research to indicate whether that would be beneficial or not, but my belief is that it would weaken the potential for entrainment. When you look at the waveform of an isochronic tone there is a distinct empty space between each beat, making it very pronounced and effective. When you add binaural beats at the same frequency it looks like this: The depth of the waveform is now half as deep and less effective. This is before the binaural beats are formed inside your head, where the waveform is hard to determine and measure. From listening to that type of combination the beats sound much less pronounced, which has to make them much less effective in terms of a brainwave entrainment stimulus, compared to isochronic tones on their own.
The heart meditation is amazing. The recording of sound, vibration and guided words were heartfelt. I felt energy in waves as I listened and felt various sensations of heat, tingling, and muscular tension release as I become one with the recording.  A sincere thank you for making these recordings available to us in search of an enlightened path with the help of sound and vibration. 
You are using an entrainment product that is not well designed and is not assisting you with your meditative practice. Since we’re focusing on the use of LifeFlow it would be fair to point out that it has shown itself to be highly effective by literally hundreds of users registered on our forum, facebook page and Blog. Its technical attributes have proven themselves over time. There are, of course, other products on the market which are also effective. We can safely say that LifeFlow has demonstrated that it works. Failure to experience its benefits are not due to defects in design or technical specifications.
One can also learn to control and slow down their brain waves through various neurofeedback technologies such as electroencephalograph (EEG), galvanic skin response (GSR), and heart, pulse and breath rate monitors. These devices measure stress and relaxation parameters and then "play" back the signals to the user so they can use the signals as a beacon to guide and "steer" themselves into a relaxed state. This takes some time, work and discipline but is much quicker than learning meditation.
I have a strange reaction to Binaural beats, as well as isochronic beats, and anything similar. After listening, I often feel vey fatigued, nauseous, and sometimes quite depressed. This effect can last a few days. So I stay away from it now, as well as guided meditations that have such beats in the background. Have you heard of this kind of reaction before?
Delta brainwaves have the slowest frequencies, ranging between 0.1 and 4 hertz, and these are the brainwave states associated with deep sleep, trance states, and unconsciousness. Few people can remain awake during delta brainwaves states, although this state is recorded in awake infants between ages of three months and one year and also in babies just before birth. Delta waves are also linked with increased production of HGH, DHEA, and the neuro-transmitter serotonin.
Binaural beats are created from two different continuous tones, which when sent separately to each ear create a single beat inside your head. Isochronic tones are basically a single tone which is switched on and off at regular intervals. Imagine a single continuous tone playing on a stereo system and you’ve got your hand on the volume switch. Then once per second, you turn the volume off for half a second and keep doing that every second. For half a second the volume is off, for the other half a beat waveform is formed. The beat is cycling once per second per second, i.e. at a rate of 1Hz.

Business executive and radio producer Robert Monroe started experimenting with brainwave entrainment and has a series of powerful out of body experiences using it. In 1971 he published his cult classic “Journeys Out of the Body” sharing his experiences. He later created one of the first audio entrainment companies called Hemi Sync, alongside the Monroe Institute of Applied Sciences.

But the notion of changing brain waves is a very appealing one, from a marketing stand point. People can visualize brain waves and we like synchrony. Also, in the computer age, we understand the notion of “programming.” We also have been prepped for the future by movies such as The Matrix, where people could master Kung Fu in minutes by simply “downloading” the knowledge. This gives the whole notion a superficial plausibility. But the science just isn’t there.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.