Your brainwave activity during sleep is largely distinct from your brain activity when you’re awake. (REM sleep is one exception to this—during REM, your brain is active in ways very much like when you’re awake.) During non-REM sleep, the slower, lower frequency theta and delta waves dominate, compared to the alpha and beta waves that are prominent when you’re alert and active.
The thing about conditioning is, it doesn’t matter whether the conditioned response is pleasant or unpleasant, desirable or undesirable. The process of conditioning works just as well both ways. You went looking for any indication you were getting an effect by using entrainment and you happened to have an unpleasant experience that you focused on. To the mind it is irrelevant whether it was pleasant or unpleasant. One way works just as well as the other. But the fact remains; it was your general expectations that resulted in a specific situation of conditioning.
These are just a few examples. This silly list literally goes on for pages and pages, and it is pure hogwash almost without exception. Unfortunately there are many people dealing with personal problems that read nonsense like this and want very badly for it to be true. Perhaps they don’t believe every word, but they believe or hope that at least some of it is accurate information. These hopes and beliefs contribute to the generation of false expectations, so that when listening to an entrainment frequency of 10.3Hz doesn’t clear up their stuffy sinuses they conclude entrainment doesn’t work. The digestion of such foolishness is an impediment to realizing the true value of entrainment.
From a brainwave entrainment effectiveness perspective, it’s my understanding that the response from isochronic tones stimulation starts to diminish over 30Hz and that 40Hz is about the limit for using them. So from what I’ve read on the topic a 100Hz beat wouldn’t work, probably because it’s too fast for the brain to process and synchronise with it.
Beware simple answers to complex problems, or easy methods for accomplishing difficult goals. If you combine this maxim with the advice to be skeptical of any claims that are being made in order to sell you something – then ironically you have a simple method (perhaps I should call it an “elegant” method) for protecting yourself from most scams and cons. Actually the application of this combination of maxims can be complex, but what it does do is trigger doubt and skeptical analysis. (And to be clear I am not saying that all simple solutions must be wrong – you should just beware them, meaning your skeptical senses should be tingling.)

Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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