Uses of audio with embedded binaural beats that are mixed with music or various pink or background sound are diverse. They range from relaxation, meditation, stress reduction, pain management, improved sleep quality, decrease in sleep requirements, super learning, enhanced creativity and intuition, remote viewing, telepathy, and out-of-body experience and lucid dreaming. Audio embedded with binaural beats is often combined with various meditation techniques, as well as positive affirmations and visualization.
But the question is: Does it have a special effect on the brain? A lot of people think so. The basic claim being made for binaural beats is "resonant entrainment". Entrainment, in physics, is when two systems which oscillate at different frequencies independently are brought together, they synchronize with one another, at whatever the combined system's resonant frequency is. Examples of entrainment occur in animals in nature; for example the chirping of crickets or the croaking of frogs. Synchronization of menstrual cycles in women is another example. Even people coming together and dancing with one another is a type of entrainment. The basic claim for binaural beats is that the perceived low-frequency beat will entrain your brain wave pattern, thus forcing your brain into some desired state.

Just so, when you reach a state of meditation you don’t “keep digging”, so to speak. The hole has been dug. All that digging has done what it was meant to do. Once your technique has gotten you into meditation, STOP DIGGING! You’re there. If you keep digging you will frustrate your ability to remain in meditation for any significant period of time. Only resume your chosen technique if and when you slip out of the meditative state. If you’re human then you WILL slip out of that state again and again. Don’t worry about that. That’s how the process works for all of us mere mortals.
You may recognize the "binaural recording" from ASMR, where the technique is often used. This explains why, if you search for "binaural" on YouTube, you get a mixture of two entirely different kinds of results: binaural beats and binaural ASMR recordings. It gets especially confusing in that there's some questionable and/or unexplored science surrounding each one.
The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.

Today, EEG machines are used for diagnosing epilepsy and sleep disorders, for determining dosages for anesthesia, and measuring the brain activity of people in comas or suffering from brain trauma. EEG machines also continue to play a role in researching and understanding brainwave entrainment and developing new and better methods for delivering the benefits of this form of brainwave modification. 

Beta brainwaves are next highest in frequency after alpha waves, occurring at 13 to 30 hertz. Beta brainwaves are what we experience every day as we are awake and using our analytic mind. Beta brainwaves are needed for concentrating on mental tasks, and when they are present for too long of a time, they lead to stress, anxiety, and even paranoia. Most people do not have trouble achieving beta brainwaves and in fact suffer from spending too much time in beta brainwave patterns. However, those with attention deficit disorder (ADD) who have problems focusing their attention can benefit from learning how to achieve and remain in beta brainwave states for longer amounts of time.
Also, don’t you think that the inherent hemispheric synchronization using binaural beats might be a positive benefit within itself? While it’s true that the huge majority of us use both sides of our brains most of the time, it’s also true that many of us are a bit polarized to one side or the other in general, or when doing a particular kind of activity or focus. I’ve found stimulating a more equally and consistently whole brain activity has it’s own benefits other than the entrainment aspect.
These two tracks entrain the brain to specific frequencies in the lower regions of Beta brainwaves, beneath 20 Hertz. Most people are operating in a stressful brainwave frequency above 20Hz during their days, so listening to these tracks while you work, commute, run errands or anything else during your waking day will help you maintain a calm, yet active state of mind.
Entrainment is a phenomenon seen is a wide variety of different natural circumstance. In the field of chronobiology, the study of biological rhythms in living organisms, entrainment is the synchronization of a circadian rhythm with the rhythm of an external pattern, such as the synchronizing of women’s menstrual cycles with the phases of the moon or with one another in a group.
With the binaural beats, this may be difficult to do since you need to listen to the twin frequencies and allow your brain to create a third one to bridge the gap. Ideally, you will be listening to these beats through headphones so carrying out other work may be challenge. However, with isochronic frequencies, the tone can be heard without headphones which means you can run the mp3 with a speaker and allow it to play in the background as you carry out your work. Of course, activities such as driving or operating heavy machinery should NOT be undertaken when you are listening to these tones because your attention is shared between the two tasks. Tasks like gardening or sewing or cooking can be done while your brainwave entrainment music is playing.
While the physiological and psychological processes being uncovered by brain science in the study of brainwaves is sometimes complex and still being investigated, certain basic principles are well-established, easily understood, and helpful for achieving the most effectively use of brainwave entrainment when seeking relaxation, improved sleep, lowering of anxiety, or other goals. This important background information and scientific knowledge presented here includes: 
No. The frequencies are consistent throughout the duration of each music production we offer. It could be argued that a better approach is to change the frequency over time, starting at a higher frequency when the listener is alert and slowly ramping down as the music progresses and the listener becomes more relaxed. So why have we not taken this approach?

Hi Sahil, it’s hard for me to speak about other people’s tracks and videos, as I don’t know how they created them either. If you’re interested in a particular track/video and unsure about it, try asking the creator a question or two about the track, what frequencies were used and for how long, what software they used etc. Then make your own judgement based on how they reply to you. Jason
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself.