Slightly higher-frequency entrainment can lead to hyper suggestive states of consciousness. Still higher-frequency EEG states are associated with alert and focused mental activity needed for the optimal performance of many tasks. Perceived reality changes depending on the state of consciousness of the perceiver (Tart, 1975). Some states of consciousness provide limited views of reality, while others provide an expanded awareness of reality. For the most part, states of consciousness change in response to the ever-changing internal environment and surrounding stimulation. For example, states of consciousness are subject to influences like drugs and circadian and ultradian rhythms (Rossi, 1986; Shannahoff-Khalsa, 1991; Webb & Dube, 1981). Specific states of consciousness can also be learned as adaptive behaviors to demanding circumstances (Green and Green, 1986).  
Listening to brainwave entrainment music will provide you with the benefits of a formal meditation practice. It will improve your mental clarity, your creativity and your ability to learn and to concentrate. It will bring you peace of mind and emotional stability. It is also one of the most powerful natural ways to cure insomnia and can dramatically improve the quality of your sleep.
Using a small amount of alcohol in the Pregnancy and Children's lines was a conscious decision. It enables us to keep the strength and efficaciousness of the formula intact but is also gentle and appropriate for women and children. Extracts made with only glycerine or water limit the constituent profile. WishGarden's finished extract contains a minimal amount of alcohol, which, per serving, is at a very low dietary level (similar to what is found in kombucha and ripe bananas). You can also further reduce the alcohol content by stirring your droppers full, or pumps, into hot water or tea for a few minutes.
Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.

A warning: Be sure to listen to these two tracks no more than twice each per day. Any more and your beta-thought centers can have TOO much energy in them, causing you to feel like you are on a stimulant. Some people may only be able to listen to each track once per day without feeling over-stimulated. That's fine, just go with what works for you. Sometimes less is more when it comes to brainwave entrainment. Don't push too hard trying to force-grow your brain cells. :-)
If you want the most results in the least amount of time, a well balanced approach is to listen to IQ Increase and Beta Relaxed Focus once or twice per day, and then use one of the 30 or 60 minute meditation tracks once during the day and again as you are going to sleep. That means a maximum of FOUR entrainment sessions per day. Trust me, that is a LOT of entrainment for your brain.
They are not beyond what is “normal” but for most of us they are outside of what is “typical”. Whether we consciously seek them or not, somewhere in the back of our minds we hold beliefs that because meditation and brainwave entrainment are beyond our usual set of experiences, then the evidence that they are having some sort of effect on us must also be outside of our normal range of experiences.
Regarding split hemisphere isochronic tones. Think of this as two separate isochronic tones tracks playing independently of each other, one playing in one ear and the other one in the opposite ear. Better still, imagine someone playing and recording a drum beat at a rate of 5 taps per second (5Hz – 5 cycles per second). Then a separate recording of a drum beat is made at a rate of 10 taps per second (10 Hz). You then make an audio track where the left ear/channel hears the 5 drum beats recording and the right ear/channel hears the 10 beat recording. With headphones on, each ear can only hear each respective drum beat and not the other. So you are hearing two different beat recordings at the same time, but it’s different in each ear. A split hemisphere isochronic tones track works just the same. You hear two beats at the same time, not two tones as with binaural beats that create a single beat, but two different speeds of beats in each ear. This is what enables you to stimulate and influence each side of the brain with a different frequency of beat. Binaural beats can only stimulate and influence a whole brain effect using a single beat.
  That said, you achieve the best results when you listen to the tones in a relaxed, quiet environment, investing your complete attention to the tones and the effect they have on your inner self. Experts recommend that even isochronic tones be heard via headphones to cut out distractions from external noises. The best thing to do is give it your entire, undivided attention, so that you can experience the outcomes quickly and easily.

The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.
Writing or talking about the things that prey on you—in a diary, with friends, in a support group or even a home computer file—helps you feel less alone and helpless. One study, published in The Journal of the American Medical Association, looked at people who had either rheumatoid arthritis or asthma— conditions known to be stress-sensitive. One group chronicled in a perfunctory manner the things they did each day. The other group was asked to write daily about what it was like, including fears and pain, to have their disease. What researchers found: People who wrote at length about their feelings had far fewer episodes of their illness.

... One of the possible explanation for insignificant results could be length of exposure to AVS. Our participants were exposed to it for 11 minutes, while some authors (Cruceanu & Rotarescu, 2013) suggest that at least 20 minutes is needed for the positive effects to take place. Furthermore, part of our reserach was also visualization of gymnastic skills, performed after AVS. ...
A crossover RCT of a single session of theta stimulation in four healthy adults reported no significant improvement in verbal fluency or attention associated with the intervention and a reduction in immediate recall. Controlled comparisons reported significant benefit from the intervention in all three outcomes measured. Six pre/post studies reported significant benefit from the intervention for 19 of 28 cognitive outcomes.

You’ve heard me talk before about how sound can make a difference to sleep. Patients often tell me that they fall asleep to relaxing music, they seem to find it really helps them let go of active thoughts and quiet their mind—which, like yours probably does, tends to race from one thing to the next all day long (aka I can’t turn off my brain syndrome).

Isochronic tones have only been proven to have an effect while you are listening to them, that’s why you won’t find me claiming anywhere that there are potentially positive long-term effects. Once the tones stop, your brainwaves are no longer being stimulated by the sound and so they stop being in sync with the tone frequency. For you to think you are still feeling the effects after all this time and from such a short time listening to them, I think it may be linked to anxiety. I know that some people who are new to this type of thing can build up a strong feeling of anxiety, after worrying about the potential effects brought on by fear of the unknown. I suspect the problem may be psychological with you worrying about the potential effects and keep repeating the experience from memory in your head. When you keep going over the same thing in your head like that and worrying about it, it’s easy to then spot other potential side-effects like how your nostrils and body temp is feeling, then making links back to that experience and labelling that as the reason. I think the best way to overcome this is to realise that the side-effects you are mentioning are completely unrelated, so there is nothing to worry about. These tracks are literally listened to for millions of hours a month on YouTube across loads of channels. If the effects lasted for a long time people would just listen for 5 minutes and come back in a couple of weeks. But people keep coming back to listen because that’s the only way to feel the benefit and effects…while you are listening to them. If you are unable to stop thinking and worrying about this on our own, I recommend that you speak to your doctor about it or a specialist in dealing with anxiety issues. I hope that helps.
“In order to get into a flow state, you have to calm a part of the brain, the posterior cingulate cortex, which is the source of what brain scientists call the default state, which is the non-focused state,” says Harris. “At any rate, it turns out that Holosync [binaural beats], when you listen to it, [calms that part of the brain] and so does traditional meditation. It’s just Holosync does it faster and more easily and more effortlessly. It turns down the posterior cingulate cortex and it enhances the other part of the brain that, when it’s enhanced, you can easily go into a flow state.”
Listening to brainwave entrainment music will provide you with the benefits of a formal meditation practice. It will improve your mental clarity, your creativity and your ability to learn and to concentrate. It will bring you peace of mind and emotional stability. It is also one of the most powerful natural ways to cure insomnia and can dramatically improve the quality of your sleep.
“…humans have always been intrigued by the possibilities for influencing mental functioning that emerge from combining rhythmic sound and rhythmic light stimulation. Ancient rituals for entering trance states often involved both rhythmic sounds in the form of drum beats, clapping, or chanting and flickering lights produced by candles, torches, bonfires, or long lines of human bodies passing before the fire and chopping the light into mesmerizing rhythmic flashes. From Greek plays to Western opera, our most popular entertainment forms have made use of combinations of lights and sounds. Some composers, such as the visionary Scriabin, actually created music intended to be experienced in combination with rhythmic light displays.”
What the Neuro Programmer does (as far as I can tell – access to much of the website requires the purchase of product) is present sound and visuals on the computer screen. The user is meant to passively view and listen to this while their brain is effortlessly programmed to solve whatever problem they are having or improve whatever performance they are interested in.
Passively listening to binaural beats may not spontaneously propel you into an altered state of consciousness. One's subjective experience in response to binaural-beat stimulation may also be influenced by a number of mediating factors. For example, the willingness and ability of the listener to relax and focus attention may contribute to binaural-beat effectiveness in inducing state changes. "Ultradian rhythms in the nervous system are characterized by periodic changes in arousal and states of consciousness (Rossi, 1986).

Acupuncture has increasingly been used to treat many stress-related conditions, including psychiatric disorders, autoimmune or immunological-related diseases, infertility, anxiety, and depression. Researchers have found that acupunture treatments result in changes in the cardiovascular and immune systems, increasing protective T-cell proliferation and helping with cellular immuno-responses. (8)

Meanwhile, the therapeutic benefits of listening to sound and music is a well-established principle upon which the practice of receptive music therapy is founded. The term 'receptive music therapy' denotes a process by which patients or participants listen to music with specific intent to therapeutically benefit; and is a term used by therapists to distinguish it from 'active music therapy' by which patients or participants engage in producing vocal or instrumental music.[37] Receptive music therapy is an effective adjunctive intervention suitable for treating a range of physical and mental conditions.[38]
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